Mass adult sun care is projected to be one of the most dynamic categories within mass beauty and personal care over the forecast period. Consumers are not only becoming more aware of the potential harm that the sun can do to your health but they also see these products as being key in helping them to retain fairer skin.
The Philippines presents furtive ground for testing new beauty products and thus the market is likely to see a wide array of new products entering the country over the forecast period. For example, skin tints and lip tints were first popularised in Korea, but they took off in the Philippines faster than anywhere else with there being a hunger among locals to explore new products.
There is seen to be strong potential in expanding the variety and range of beauty and personal care products that men use as part of their daily routines which in turn should help boost sales of mass beauty and personal care. As attitudes towards men’s grooming change there is a growing willingness to invest in products such as basic moisturisers and even some colour cosmetics with younger men in particular keen to present a well-groomed image.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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