With the increasing of cost of living and inflation on fuel, consumers are looking at various ways in which they can cut back on their expenditure. One of the ways they have identified to cut back on their expenditure is by shopping at stores within their neighbourhood instead of going to a bigger shopping centre, which might be outside of their neighbourhood.
As consumers are struggling financially, mass beauty and personal care brands have remained competitive by introducing a host of promotions and discounts. However, despite offering various promotions and discounts, some retailers have also invested in private label as way to remain competitive and to retain good profit margins.
Although many South Africans are cash-strapped and have a heavy financial burden, affordability is not the only key feature that consumers are looking for when it comes to purchasing beauty and personal care products; they are also increasingly seeking sustainable options. This stems from the fact that most beauty and personal care products come in plastic.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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