In response to COVID-19, many consumers have become more conscious of their spending habits. They have seen their neighbours and fellow South Africans face redundancies and pay cuts as well as local businesses having to permanently close their doors.
Changes in consumers’ incomes as a result of the economic hardships caused by the pandemic in South Africa have forced many to attempt to stretch their limited financial resources. This resulted in consumers searching for affordable prices and promotional activities as well as trading down, benefiting mass beauty and personal care.
Local consumers have become increasingly cautious concerning their health and exposure to COVID-19. In an effort to reduce exposure, many South Africans have tried to limit their time in stores, avoiding mega malls and shopping online wherever possible.
With South Africans facing depressed economic conditions as well as wanting to limit their exposure to the virus, they have turned to alternative distribution channels. Across age groups there has been an uptick in the use of e-commerce for purchasing goods.
Local consumers have faced increased economic hardship as a result of the pandemic. Social restrictions and lockdowns impacted businesses’ abilities to trade, leading to reduced revenues.
There has been a large focus on private label in mass beauty and personal care. The effect is being driven by pressure on both consumers and retailers.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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