Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in South Africa

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown and home seclusion shape category performance

Performances varied across categories within mass beauty and personal care in 2020, with non-essential categories such as mass colour cosmetics and mass fragrances being the hardest hit and witnessing double-digit value decline. Some other categories, such as mass baby and child-specific products and mass skin care, showed more resilience, as they were seen as essential, but at the same time also saw consumers trading down from more premium brands to more competitively-priced products.

Convenience and proximity determine brand success

During lockdown and at the peak of COVID-19, consumers avoided shopping centres and chose stores that were closer to home, as they were more convenient, and also to avoid long queues. At the start of lockdown, there was also confusion as to what constituted essential products under the new regulations, and a lot of product categories within beauty and personal care suffered as their sales were restricted.

Local brands are favoured by consumers

The tragic loss of lives and job losses affected families across all income spectrums and hit close to home for many South Africans, and this led to a change in consumers’ shopping patterns. More people favoured local brands in an attempt to support the local community and ensure that small businesses remained in business and continued employing locals, who very often were people at the lower-income end of the spectrum.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in South Africa?
What are the major brands in South Africa?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown and home seclusion shape category performance

Convenience and proximity determine brand success

Local brands are favoured by consumers

RECOVERY AND OPPORTUNITIES

Price sensitivity will continue to shape performance

Return to normality will be slow

E-commerce likely to enhance brand visibility

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2018-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown and home seclusion shape category performance

Convenience and proximity determine brand success

Local brands are favoured by consumers

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown and home seclusion shape category performance

Convenience and proximity determine brand success

Local brands are favoured by consumers

RECOVERY AND OPPORTUNITIES

Price sensitivity will continue to shape performance

Return to normality will be slow

E-commerce likely to enhance brand visibility

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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