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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in South Africa

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass beauty and personal care predicted to grow over forecast period

Current trends regarding new products and brand launches in addition to expansion plans from retailers such as Dischem and Clicks will contribute to mass beauty and personal care’s growth over the forecast period. Through product launches, especially by private label, consumers will have access to more competitively-priced products.

Anti-agers is the most dynamic performer

Consumers are adopting anti-agers at a younger age in an attempt to delay their skin ageing. Increased access to information has created awareness among the younger generation regarding the negative impact of sun exposure and pollution on the skin, as both are known to lead to visible ageing.

Aggressive price promotions support growth

With consumers increasingly seeking value, mass beauty and personal care witnessed good growth in 2017. Growth was mostly driven by aggressive promotions, which has also led to some impulse purchases.

COMPETITIVE LANDSCAPE

Unilever South Africa maintains lead in mass beauty and personal care

Unilever’s strength stems from its wide product portfolio across mass beauty and personal care, although it lost marginal value share in 2017. With consumers becoming increasingly price-sensitive, the level of brand loyalty has declined.

Global companies dominate mass beauty and personal care

The top 10 players are comprised of international players with the exception of Amka Products. As multinationals have wider product portfolios and benefit from greater brand awareness, this further helps them to consolidate their dominating positions in the region.

Niche local brands on the rise

Multiple local brands have started making their way to South Africans, primarily through social media platforms such as Facebook and Instagram. Social selling is slowly gaining ground locally.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in South Africa?
What are the major brands in South Africa?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care predicted to grow over forecast period

Anti-agers is the most dynamic performer

Aggressive price promotions support growth

COMPETITIVE LANDSCAPE

Unilever South Africa maintains lead in mass beauty and personal care

Global companies dominate mass beauty and personal care

Niche local brands on the rise

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass beauty and personal care predicted to grow over forecast period

Anti-agers is the most dynamic performer

Aggressive price promotions support growth

COMPETITIVE LANDSCAPE

Unilever South Africa maintains lead in mass beauty and personal care

Global companies dominate mass beauty and personal care

Niche local brands on the rise

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care predicted to grow over forecast period

Anti-agers is the most dynamic performer

Aggressive price promotions support growth

COMPETITIVE LANDSCAPE

Unilever South Africa maintains lead in mass beauty and personal care

Global companies dominate mass beauty and personal care

Niche local brands on the rise

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

SOURCES

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