At the onset of the forecast period, the inflation crisis is expected to exert significant pressure on purchasing power, particularly as the steepest price escalation is anticipated to occur in 2023. Consequently, it is likely that mass beauty and personal care will outperform premium beauty and personal care.
As the forecast period progresses, the impact of the inflation crisis is expected to diminish gradually. As a result, consumers' preferences are likely to shift back towards premium beauty and personal care products, particularly those in the dermocosmetics category.
Mass dermocosmetic brands had a niche in 2022 when compared to premium dermocosmetic beauty and personal care. However, given the considerable pressure on purchasing power and many consumers' desire for high quality at affordable prices, there is potential for mass dermocosmetics to expand further during the forecast period.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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