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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Argentina

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Other grocery retailers gains ground thanks to changes in buying habits

Wholesale supermarkets, included within other grocery retailers according to the classification of Euromonitor International, gained ground in the review period. With double-digit inflation rates, Argentinians became very rational buyers and found wholesale supermarkets such as Diarco, Vital and Maxiconsumo the ideal places to shop, given the low prices in relation to other channels such as hypermarkets or supermarkets.

Direct selling companies reinvent themselves to attract consumers

With the strong growth and penetration of the internet in homes, direct selling companies are modifying their sales policies. The leading direct selling companies in the country, Natura Argentina SA and Cosméticos Avon SACI, have stood out for their great innovations.

The preference for products with natural ingredients grows

The performance of mass beauty and personal care was far from ideal in 2017 as a result of the economic crisis that the country went through in the review period. Many categories became dispensable and posted strong contractions as soon as wages decreased.

COMPETITIVE LANDSCAPE

Private label has the potential to play a more important role

Private label still plays a secondary role in mass beauty and person care but this could change radically in the short term. At the end of 2016 the discounter chain Dia presented its Bonté range, which encompassed a large number of products such as deodorants, bar soap, liquid soap and standard shampoo, while in 2017 it continued to expand to other categories such as mass colour cosmetics with the launch of Bonté Color Kit.

Santiago Sáenz SA becomes a new player in the category

In 2010, Unilever took over several hygiene and toilet brands upon acquiring Alberto-Culver Co products. However, in Argentina, the National Commission for the Defence of Competition (CNDC) determined that Unilever should assume a divestment commitment and obliged it to sell the Farmaco, Veritas, Alberto VO5 and Antiall brands to another company that does not have a dominant position in Argentina.

Multinational companies dominate the category

In mass beauty and personal care, multinational companies dominate sales. In 2017, Unilever de Argentina SA was the leading company, followed by Natura Argentina SA, closely followed by Cosméticos Avon SACI.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Argentina?
What are the major brands in Argentina?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Other grocery retailers gains ground thanks to changes in buying habits

Direct selling companies reinvent themselves to attract consumers

The preference for products with natural ingredients grows

COMPETITIVE LANDSCAPE

Private label has the potential to play a more important role

Santiago Sáenz SA becomes a new player in the category

Multinational companies dominate the category

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Other grocery retailers gains ground thanks to changes in buying habits

Direct selling companies reinvent themselves to attract consumers

The preference for products with natural ingredients grows

COMPETITIVE LANDSCAPE

Private label has the potential to play a more important role

Santiago Sáenz SA becomes a new player in the category

Multinational companies dominate the category

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Other grocery retailers gains ground thanks to changes in buying habits

Direct selling companies reinvent themselves to attract consumers

The preference for products with natural ingredients grows

COMPETITIVE LANDSCAPE

Private label has the potential to play a more important role

Santiago Sáenz SA becomes a new player in the category

Multinational companies dominate the category

CATEGORY DATA

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

SOURCES

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