Over the forecast period import barriers are anticipated to persistently affect the supply of several categories, including depilatories, fragrances, oral care, and colour cosmetics, which heavily rely on imported products or ingredients. According to industry sources (Chamber of Cosmetics and Perfumery), approximately 450 companies in Argentina are involved in the production of fragrances and beauty products.
E-commerce registered an excellent performance during the pandemic as more consumers turned online to purchase beauty and personal care products from the comfort of their own homes. Consumers have thus become accustomed to buying online and appreciate the convenience it offers.
Given the complex economic landscape, volume sales in the mass beauty and personal care sector are expected to grow slowly over the forecast period, with a strong emphasis on affordable alternatives such as private label products and products covered by the Precios Cuidados programme. Supermarkets and hypermarkets, including Carrefour, Jumbo, Disco, and Coto, will continue to play a pivotal role in offering promotions and discounts - for example, two-for-one deals or a 70% discount on the second unit - to stimulate sales.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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