Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Argentina

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

2020 sees considerable retailer discounting and promotional activity

In a context of economic contraction and uncertainty, retailers in mass beauty and personal care offered discounts and promotions throughout the year in an effort to counter the decline in value sales. Promotions such as “two for the price of one” in areas such as deodorants, hair care, fragrances and bath and shower products became widespread, especially by the middle of the year, at the peak of the pandemic, when value sales registered the worst performance.

In a context of economic uncertainty, private label gains more traction

Economy brands in mass beauty and personal care registered a better performance than mid-priced brands, as a result of which several retail chains introduced their private label line of products. This trend was already visible toward the end of the review period, but the economic recession of 2020 further accelerated the trend.

New law on supermarket shelves is set to alter the competitive landscape

In 2020 the government published a new law on supermarket shelves, applicable to supermarkets, hypermarkets, discounters and traditional retailers. The new law outlines stipulations concerning the shelf space allocated to various beauty and personal care products and brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Argentina?
What are the major brands in Argentina?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

2020 sees considerable retailer discounting and promotional activity

In a context of economic uncertainty, private label gains more traction

New law on supermarket shelves is set to alter the competitive landscape

RECOVERY AND OPPORTUNITIES

Consumer price-sensitivity and a growing interest in natural products will shape the mass beauty and personal care landscape in the forecast period

E-commerce is set to continue its upward march

Direct selling will remain an important sales channel due to the adoption of multi-channel strategies

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company Response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

2020 sees considerable retailer discounting and promotional activity

In a context of economic uncertainty, private label gains more traction

New law on supermarket shelves is set to alter the competitive landscape

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

2020 sees considerable retailer discounting and promotional activity

In a context of economic uncertainty, private label gains more traction

New law on supermarket shelves is set to alter the competitive landscape

RECOVERY AND OPPORTUNITIES

Consumer price-sensitivity and a growing interest in natural products will shape the mass beauty and personal care landscape in the forecast period

E-commerce is set to continue its upward march

Direct selling will remain an important sales channel due to the adoption of multi-channel strategies

CATEGORY DATA

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company Response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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