A strong performance is expected for mass beauty and personal care over the forecast period. Consumers with heightened budget-consciousness, seeing value for money, are expected to support demand for mass brands.
With the growth potential in mass beauty and personal care, further fragmentation is expected in the competitive landscape over the forecast period. While international brands are expected to see solid performances and maintain their lead in mass beauty and personal care, existing local brands are expected to strengthen their positions, and there are also likely to be newcomers entering the market.
In recent years, premium beauty and personal care saw a strong move towards sustainability, and this is also expected to be increasingly witnessed in mass beauty and personal care over the forecast period. Brands are likely to have an increasing focus on sustainability due to rising consumer awareness of environmental issues.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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