Mass beauty and personal care will register lower constant value growth over the forecast period, than premium. That being said, mass beauty and personal care will still account for most value sales.
As other retailers expand into beauty and personal care, competition will intensify over the forecast period. For example, apparel retailer Zara launched a make-up line in 2021.
Sustainability will remain a key topic in overall beauty and personal care and it is therefore also expected to influence new product development within mass beauty and personal care over the forecast period. Manufacturers are likely to introduce new and more innovative packaging formats, with this trend already taking hold at the end of the review period.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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