Supported by higher incomes and higher personal hygiene standards, consumers in Vietnam are paying more attention to the usage of beauty and personal care products than in previous years, and this is set to continue in the forecast period. Rising awareness and increasing product availability also mean that consumers have more options available to them than ever before.
In the forecast period, consumers are expected to pay more attention to their purchases in mass beauty and personal care, especially products such as shampoos, body wash/shower gel, and skin care. They will check the ingredients these products contain, and invest more time and effort in research, reading feedback online before buying.
E-commerce was seeing dynamic growth even before the pandemic, but saw an acceleration in 2020 as people stayed at home as much as possible. However, even as life returned to normal as the pandemic eased, e-commerce maintained growth in mass beauty and personal care as consumers valued the convenience, wide product assortment and competitive prices of this channel.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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