Mass beauty and personal care in Portugal is set to continue recording steady growth throughout the forecast period. The pandemic encouraged consumers to invest in self-care and this should continue to benefit sales of beauty and personal care throughout the forecast period.
Portuguese consumers, in particular younger generations such as Millennials and generation Z are becoming increasingly informed about the possible impact of the beauty and personal care industry on the environment. More connected and influenced by social media, they are now more aware of product ingredients and packaging materials that may be harmful for their own health and the health of the environment.
Retail e-commerce boomed in 2020 with the lockdowns and home seclusion pushing consumers online. The online channel continued to gain ground in 2021 and it is expected to continue growing and developing over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!