Mass Beauty and Personal Care in Portugal

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mass Beauty and Personal Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mass Beauty and Personal Care in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mass Beauty and Personal Care in Portugal?
  • Which are the leading brands in Portugal?
  • How are products distributed in Portugal?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Mass Beauty and Personal Care in Portugal - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mass beauty and personal care recovers in 2021
Disparate performances across mass beauty and personal care
Private label gains further share due to rising price sensitivity

PROSPECTS AND OPPORTUNITIES

Stable growth predicted for mass beauty and personal care over forecast period
Mass players expected to focus on innovation
Changing distribution due to further development of e-commerce and new concept stores

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Mass Beauty and Personal Care

  • Mass Baby and Child-specific Products
  • Mass Bath and Shower
      • Mass Eye Liner/Pencil
      • Mass Eye Shadow
      • Mass Mascara
      • Mass Other Lash and Brow Make-Up
      • Mass BB/CC Creams
      • Mass Blusher/Bronzer/Highlighter
      • Mass Foundation/Concealer
      • Mass Powder
      • Mass Other Facial Make-Up
      • Mass Lip Gloss
      • Mass Lip Liner/Pencil
      • Mass Lipstick
      • Mass Other Lip Products
      • Mass Nail Polish
      • Mass Nail Treatments/Strengthener
      • Mass Polish Remover
      • Mass Other Nail Products
    • Mass Colour Cosmetics Sets/Kits
  • Mass Deodorants
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits
  • Mass Hair Care
      • Mass Firming/Anti-Cellulite Body Care
      • Mass General Purpose Body Care
      • Mass Acne Treatments
      • Mass Face Masks
      • Mass Facial Cleansing Wipes
        • Mass Basic Moisturisers
        • Mass Anti-Agers
      • Mass Lip Care
      • Mass Liquid/Cream/Gel/Bar Cleansers
      • Mass Toners
    • Mass Hand Care
    • Mass Skin Care Sets/Kits
    • Mass Aftersun
    • Mass Self-Tanning
    • Mass Sun Protection

Mass Beauty and Personal Care

This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.

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