The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Mass personal and beauty care continued to see a slight increase in retail current value sales in 2019. The country’s slow economic performance reduced consumer confidence and increased the search for more affordable beauty and personal care products.
Colour cosmetics, the highest-value category in mass beauty and personal care, saw further significant retail current value growth in 2019. The category continued to benefit from the expansion and consolidation of monobrand chains.
L’Oréal Italiana Saipo remained the leader in mass beauty and personal care in 2019. As in other categories, the company’s strength lay in its wide portfolio of brands.
Sales of mass beauty and personal care are expected to decrease by 1% in 2020 in 2019 constant value terms in light of the impact of COVID-19.
Over 2020 as a whole, mass bath and shower, face masks, hand care and nail products are expected to generate positive retail value growth at constant 2019 prices. Mass bath and shower is benefiting from rising awareness of the importance of hygiene and preventative health, not least constant calls to wash hands frequently.
Mass beauty and personal care is expected to return slowly to positive retail value growth at constant 2019 prices as the forecast period progresses. While the projected CAGR is a slight improvement on the estimated decline in 2020, it represents a small downturn compared with the review period performance.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mass Beauty and Personal Care in Italy market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.