Mass beauty and personal care is set to record a low single-digit CAGR in current value terms, showing a growth rate approximately aligned with that of the review period. Sales will benefit from the likely official end of the COVID-19 crisis leading Italians to socialise more and gradually return to a level of socialisation similar to their pre-pandemic lives, learning to live with SARS-CoV-2 as with other viruses.
Mass bath and shower is expected to show a lower CAGR in current value terms than seen over the review period. This will be the result of Italians focusing less on hand hygiene as the fear linked to COVID-19 has decreased, a trend that will likely bring a decreasing rate within hand sanitisers – a category dominated by Amuchina in Italy.
Baby and child-specific products is mainly a mass category, led by brands such as Johnson’s Baby and Nivea Baby. The category is set to see a higher current value CAGR than in the review period thanks to the unit price increases expected to be seen in the short term, as a result of the higher cost of production faced by manufacturers being passed on to consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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