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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Italy

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass colour cosmetics drives sales

Colour cosmetics, which accounts for the highest retail value sales in mass beauty and personal care, is expected to continue to drive overall growth in the forecast period. This is due to the consolidation and further expansion of domestic monobrand chains Kiko Milano and Wycon, as well as NYX, which was acquired by L'Oréal and opened in Italy in 2015.

Positive growth forecast

The majority of categories are set to post positive retail value CAGRs at constant 2017 prices over the forecast period. Mass adult sun care is expected to see healthy growth due to increasing awareness among consumers of the importance of sunscreen to protect them from cancer, sunburn and photoageing.

COMPETITIVE LANDSCAPE

L'Oréal Italiana continues to lead a quite fragmented landscape

L'Oréal Italiana remained the leading player in mass beauty and personal care in 2017. The company headed mass hair care, skin care and adult sun care through a wide portfolio of brands, including L'Oréal Paris, Garnier Fructis, Elvive and Garnier Ultra Doux.

Mass brands benefit from the expansion of drugstore chains in Italy

Grocery retailers, drugstores/parapharmacies and monobrand perfumeries are the main distribution formats for mass beauty and personal care. Perfumeries and erboristerie (retailers of natural beauty and personal care products) also selling a variety of masstige brands in Italy.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Italy?
What are the major brands in Italy?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Italy - Category analysis

HEADLINES

PROSPECTS

Mass colour cosmetics drives sales

Positive growth forecast

COMPETITIVE LANDSCAPE

L'Oréal Italiana continues to lead a quite fragmented landscape

Mass brands benefit from the expansion of drugstore chains in Italy

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass colour cosmetics drives sales

Positive growth forecast

COMPETITIVE LANDSCAPE

L'Oréal Italiana continues to lead a quite fragmented landscape

Mass brands benefit from the expansion of drugstore chains in Italy

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Italy - Category analysis

HEADLINES

PROSPECTS

Mass colour cosmetics drives sales

Positive growth forecast

COMPETITIVE LANDSCAPE

L'Oréal Italiana continues to lead a quite fragmented landscape

Mass brands benefit from the expansion of drugstore chains in Italy

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

SOURCES

Why buy this report?

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