The growth of mass beauty and personal care products will be supported by rising demand for both basic toiletries and mass beauty products in the forthcoming years, with bath and shower, deodorants and baby and child-specific products remaining the most relevant categories. Growth is also expected to be driven by developments from domestic producers, such as Laboratoire Venus, Dermal Group and Sopalux, giving consumers access to a wider range of more affordable, local mass products.
The strongest growth rates are expected to be seen in mass baby and child-specific products. The use of baby and child-specific products will become more widespread in Algeria due to rising consumer awareness and exposure to advertising.
The ongoing modernization of retailing in Algeria will draw customers through flat discounts and cost-effective bulk formats of mass beauty and personal care products. On the other hand, with the projected increase in e-commerce penetration, leading mass market retail chains will be focused on building their online business and digital marketing in order to remain competitive.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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