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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Sweden

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass brands continue to lead sales

Mass brands continued to dominate beauty and personal care in 2017. This can be attributed to socio-economic factors in Sweden, with the two lowest income groups accounting for 78% of the population.

Mass colour cosmetics posts strong growth

Growing interest in beauty products and the improving economic outlook helped to boost sales of premium products at the expense of mass beauty and personal care options in all areas with the exception of colour cosmetics in 2017. This can be attributed to the good performance of the leading Isadora, Maybelline, L’Oréal Paris and Depend brands.

Hair care and baby and child-specific products lead mass sales

Hair care and baby and child-specific products accounted for a fairly small proportion of overall premium brand sales in 2017, with the rather fixed position of leading players creating an obstacle for premium brands. Demand for premium products within hair care remains limited as such products do not differentiate their offering strongly enough to convince consumers to pay a higher price, especially considering the large proportion of salon professional hair care, which already offers more advanced products and has increased distribution in other retailers, such as beauty specialist stores.

COMPETITIVE LANDSCAPE

International brands continue to lead sales

L’Oréal remained the leading player in 2017, offering a large range of brands across most areas. The company’s success within colour cosmetics can be attributed to the popularity of brands such as L’Oréal Paris, NYX and Maybelline.

Private label on the rise

Private label ranges performed well during 2017 as many pharmacy chains, grocery stores and beauty specialist retailers focused on expanding their offerings. Social economic groups E and A grew rapidly in 2017, with increasing economic inequality projected to further fuel demand for economy brands.

Cheaper mass ecological beauty brands set to gain sales share

Many ecological and natural products are rather expensive compared to conventional mass products in Sweden. Most consumers are therefore still purchasing cheaper mass brands as they are unwilling to pay for higher prices.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Sweden?
What are the major brands in Sweden?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Mass brands continue to lead sales

Mass colour cosmetics posts strong growth

Hair care and baby and child-specific products lead mass sales

COMPETITIVE LANDSCAPE

International brands continue to lead sales

Private label on the rise

Cheaper mass ecological beauty brands set to gain sales share

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Modest growth in beauty and personal care

Holistic health trend in 2017

Stronger growth of premium brands changes competitive landscape

Rising demand for K-beauty and advanced skin care

Shift from apparel to beauty products expected over forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass brands continue to lead sales

Mass colour cosmetics posts strong growth

Hair care and baby and child-specific products lead mass sales

COMPETITIVE LANDSCAPE

International brands continue to lead sales

Private label on the rise

Cheaper mass ecological beauty brands set to gain sales share

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Mass brands continue to lead sales

Mass colour cosmetics posts strong growth

Hair care and baby and child-specific products lead mass sales

COMPETITIVE LANDSCAPE

International brands continue to lead sales

Private label on the rise

Cheaper mass ecological beauty brands set to gain sales share

CATEGORY DATA

Beauty and Personal Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Modest growth in beauty and personal care

Holistic health trend in 2017

Stronger growth of premium brands changes competitive landscape

Rising demand for K-beauty and advanced skin care

Shift from apparel to beauty products expected over forecast period

MARKET DATA

SOURCES

Why buy this report?

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