Mass beauty and personal care is expected to display an improved performance in constant value terms (2022 prices) over the forecast period, boosted by a stronger value-for-money focus and a high number of new product launches. Sales will also be driven by the rising popularity of mass dermocosmetics brands such as CeraVe and ACO, robust social media marketing by the larger players, and the inclusion of premium ingredients in product formulations.
Bath and shower, deodorants and hair care are subject to a high degree of commodification, and as such, are primarily bought during weekly shopping trips to modern grocery retailers, rather than via pharmacies or beauty specialists. As such, they do not benefit from the same level of investment in terms of new product launches and marketing as other categories, such as colour cosmetics and fragrances, for example.
In terms of distribution, e-commerce sales are expected to mature during the forecast period and enter into a period of gradually slower growth. As a result of this development, the attention of both consumers and manufacturers is likely to increasingly centre on pharmacies, given the growing popularity of dermocosmetics.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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