Mass Beauty and Personal Care in Sweden

May 2023
USD 1,195
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mass Beauty and Personal Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mass Beauty and Personal Care in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mass Beauty and Personal Care in Sweden?
  • Which are the leading brands in Sweden?
  • How are products distributed in Sweden?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Mass Beauty and Personal Care in Sweden - Category analysis


Improved performance in 2022, thanks to consumers’ value-for-money focus
Dermocosmetics brands grow in importance
Mass colour cosmetics and fragrances lose share to their premium counterparts, despite high number of new product launches
Mass products will be outplaced by premium offerings, as trend towards trading up continues
Commodified categories of bath and shower, deodorants and skin care will benefit from premiumisation and skinification trends
Shift in focus towards pharmacies, thanks to continued interest in dermocosmetics
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Mass Beauty and Personal Care

  • Mass Baby and Child-specific Products
  • Mass Bath and Shower
      • Mass Eye Liner/Pencil
      • Mass Eye Shadow
      • Mass Mascara
      • Mass Other Lash and Brow Make-Up
      • Mass BB/CC Creams
      • Mass Blusher/Bronzer/Highlighter
      • Mass Foundation/Concealer
      • Mass Powder
      • Mass Other Facial Make-Up
      • Mass Lip Gloss
      • Mass Lip Liner/Pencil
      • Mass Lipstick
      • Mass Other Lip Products
      • Mass Nail Polish
      • Mass Nail Treatments/Strengthener
      • Mass Polish Remover
      • Mass Other Nail Products
    • Mass Colour Cosmetics Sets/Kits
  • Mass Deodorants
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits
  • Mass Hair Care
      • Mass Firming/Anti-Cellulite Body Care
      • Mass General Purpose Body Care
      • Mass Acne Treatments
      • Mass Face Masks
      • Mass Facial Cleansing Wipes
        • Mass Basic Moisturisers
        • Mass Anti-Agers
      • Mass Lip Care
      • Mass Liquid/Cream/Gel/Bar Cleansers
      • Mass Toners
    • Mass Hand Care
    • Mass Skin Care Sets/Kits
    • Mass Aftersun
    • Mass Self-Tanning
    • Mass Sun Protection

Mass Beauty and Personal Care

This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.


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