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Learn more20 pages, May 2018
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Better macroeconomic indicators, which are expected to result in steady GDP growth and the decline of the unemployment rate, are set to continue over the coming years. In fact, if political instability allows, Spain is set to be one of the fastest growing economies in 2018 and the following years.
In contrast to what is set to happen in other industries, within beauty and personal care the growth in average disposable incomes is not set to result in the spectacular growth of premium ranges over the forecast period. Spaniards are increasingly looking for the best way of using their money, and they are likely to continue to prioritise experiences.
As seen over the review period, mass ranges are set to find their inspiration from premium ranges. The formats and characteristics of new mass products are set to be inspired by premium ranges in the search to satisfy the increasingly demanding average consumer.
L’Oréal continued to lead mass beauty and personal care in Spain in value terms in 2017, slightly increasing its share from the previous year. Albeit the company is facing strong competition from private label and mid-priced ranges, the company managed to maintain its lead within the mass segment.
After Mercadona finally reached all the Spanish territory, maintaining past growth rates was difficult. In fact, within mass beauty and personal care its share declined slightly in 2017.
Procter & Gamble España remained the third most important company within mass beauty and personal care in 2017. Despite the company selling an important number of brands within fragrances and colour cosmetics, which are now in the hands of Coty, the company managed to maintain its ranking.
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Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mass Beauty and Personal Care in Spain market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.