As in other EU countries, borders were closed and non-essential retailers ordered to cease trading, with the situation lasting from 15 March to 28 April. This lockdown in Spain did not affect sales of mass beauty and personal care in the country as much as it did premium ranges, mainly due to the importance of supermarkets, which remained opened throughout the quarantine, supporting the distribution and sales performance of mass beauty and personal care.
Mass ranges continued to dominate current value sales of most beauty and personal care categories in 2020. The exception remained fragrances, even though the gap narrowed owing to premium brands experiencing narrowing distribution amid the lockdown restrictions.
The leading player in beauty and personal care overall, L'Oréal España SA, remained the leading player in mass beauty and personal care in 2020. It continued to hold the top position in mass hair care, due to its strong marketing in collaboration with local ambassadors and ranges that target specific consumer groups, and in mass adult sun care due to the popularity of Garnier Delial Ambre Solaire.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page