Mass beauty and personal care is expected to see modest growth in current value terms during the forecast period, as daily life continues to normalise and the threat posed by the pandemic continues to wane. However, despite continued inflationary pressures, mass products are set to underperform their premium counterparts in the five years to 2027.
The forecast period is likely to see the further segmentation of the consumer base for mass beauty and personal care products, with the launch of products especially designed for millennials and younger consumers. This trend will be especially evident in skin care, where offerings such as face masks will satisfy consumer demand for small, affordable indulgences.
TikTok is proving to be a valuable marketing tool in the mass beauty and personal care industry, with a growing number of TikTok influencers launching videos comparing premium or prestige ranges with their cheaper counterparts. This trend has been especially widespread in fragrances, where ranges by Mercadona and Zara have been shown to have similar aromas to brands such as Armani Si, Calvin Klein or Trésor.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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