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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Spain

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mid-priced ranges are back

Better macroeconomic indicators, which are expected to result in steady GDP growth and the decline of the unemployment rate, are set to continue over the coming years. In fact, if political instability allows, Spain is set to be one of the fastest growing economies in 2018 and the following years.

Mass products respond to Spanish consumers’ needs

In contrast to what is set to happen in other industries, within beauty and personal care the growth in average disposable incomes is not set to result in the spectacular growth of premium ranges over the forecast period. Spaniards are increasingly looking for the best way of using their money, and they are likely to continue to prioritise experiences.

Inspiration from premium products

As seen over the review period, mass ranges are set to find their inspiration from premium ranges. The formats and characteristics of new mass products are set to be inspired by premium ranges in the search to satisfy the increasingly demanding average consumer.

COMPETITIVE LANDSCAPE

L’Oréal leads mass beauty and personal care

L’Oréal continued to lead mass beauty and personal care in Spain in value terms in 2017, slightly increasing its share from the previous year. Albeit the company is facing strong competition from private label and mid-priced ranges, the company managed to maintain its lead within the mass segment.

Has Mercadona reached saturation point?

After Mercadona finally reached all the Spanish territory, maintaining past growth rates was difficult. In fact, within mass beauty and personal care its share declined slightly in 2017.

Procter & Gamble España maintains third position

Procter & Gamble España remained the third most important company within mass beauty and personal care in 2017. Despite the company selling an important number of brands within fragrances and colour cosmetics, which are now in the hands of Coty, the company managed to maintain its ranking.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Spain?
What are the major brands in Spain?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Spain - Category analysis

HEADLINES

PROSPECTS

Mid-priced ranges are back

Mass products respond to Spanish consumers’ needs

Inspiration from premium products

COMPETITIVE LANDSCAPE

L’Oréal leads mass beauty and personal care

Has Mercadona reached saturation point?

Procter & Gamble España maintains third position

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mid-priced ranges are back

Mass products respond to Spanish consumers’ needs

Inspiration from premium products

COMPETITIVE LANDSCAPE

L’Oréal leads mass beauty and personal care

Has Mercadona reached saturation point?

Procter & Gamble España maintains third position

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Spain - Category analysis

HEADLINES

PROSPECTS

Mid-priced ranges are back

Mass products respond to Spanish consumers’ needs

Inspiration from premium products

COMPETITIVE LANDSCAPE

L’Oréal leads mass beauty and personal care

Has Mercadona reached saturation point?

Procter & Gamble España maintains third position

CATEGORY DATA

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

SOURCES

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