Mass beauty and personal care is set to see solid current value growth throughout the forecast period. The premiumisation trend in the mass segment has been driving value sales, especially via e-commerce, through a phenomenon known as treasure-hunting.
The performance of mass beauty and personal care via e-commerce remains uncertain in the forecast period, despite benefiting from short-term growth drivers such as stockpiling and treasure-hunting at the end of the review period. While these drivers contributed to significant growth in sales via e-commerce during the pandemic, it is unclear whether this growth will be sustained in the longer term, especially as a slight shift in share back to online retailers was observed in 2022 as players improved the customer experience to encourage them to return.
The trend towards natural make-up, which emphasises the use of less colour and focuses on a more natural look, is expected to continue in the forecast period. Consumers are increasingly interested in products that offer a more natural and subtle look, as they prioritise health and wellness and everything natural.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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