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Beauty specialist retailers and drugstores/parapharmacies remained the two most important distribution channels for mass beauty and personal care in 2019. These retailers stock a wide range of products and brands and have become popular thanks to their regular use of promotions and discounts to attract consumers.
Mass beauty and personal care is a relatively mature category and this was reflected in the modest growth seen in 2019. Products such as mass face masks and mass anti-agers continued to record healthy current value growth in 2019 with consumers acknowledging their efficacy, but some other areas suffered from the premiumisation trend with consumers showing a growing willingness to trade up.
Unilever remained the leading company in mass beauty and personal care in 2019. The company is present with a wide portfolio of brands in a number of categories.
Sales of mass beauty and personal care are expected to see only a slight increase in 2020 in 2019 constant value terms representing similar growth to that seen in 2019 despite the impact from COVID-19.
Although not being enforced, many consumers in Taiwan are nonetheless reducing the amount of time they spend outdoors to help limit the spread of COVID-19. Even when leaving the home consumers wear face masks and as such this is having a negative impact on areas such as mass colour cosmetics and adult sun care.
Mass beauty and personal care is a relatively mature category with limited opportunities for significant development. Nevertheless, the category is expected to see a slight uptick in demand as the forecast period progresses with mass skin care and mass hair care still offering opportunities for development.
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Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.