Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Taiwan

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Moderate growth registered as the COVID-19 pandemic has little impact on sales

2020 saw mass beauty and personal care register moderate positive growth as the extremely effective management of the COVID-19 situation by the Taiwanese government ensured that the pandemic had little impact on category sales. However, it should be noted that sales shifted substantially away store-based retailing towards e-commerce as consumers remained reluctant to shop in stores due to fears of contagion.

The closure of Taiwan’s borders and absence of foreign tourists hit category sales

One of the most important developments during 2020 in terms of putting pressure on sales of mass beauty and personal care was the closure of Taiwan’s borders and the virtual shutdown of the international travel and tourism industry. Put simply, this deprived the category of an important consumer base: international tourists.

Erosion of brand loyalty presents opportunities to smaller, niche brands

One of the most important trends to emerge in mass beauty and personal care towards the end of the review period was the increasing willingness of consumers to try a wider variety of products and brands, with rising interest in chained variety stores such as Poya helping to attract the attention of consumers away from international brands and towards the products offered by smaller players and local brands. This represents a major change from the previous situation, specifically that Taiwanese consumers have traditionally placed considerable value on the leading international brands.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Taiwan?
What are the major brands in Taiwan?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Moderate growth registered as the COVID-19 pandemic has little impact on sales

The closure of Taiwan’s borders and absence of foreign tourists hit category sales

Erosion of brand loyalty presents opportunities to smaller, niche brands

RECOVERY AND OPPORTUNITIES

Greater fragmentation ahead as mass brands is set to proliferate

Local brands to rely on innovation and e-commerce to gain crucial advantages

Direct-to-consumer sales points to the future of mass beauty and personal care

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Moderate growth registered as the COVID-19 pandemic has little impact on sales

The closure of Taiwan’s borders and absence of foreign tourists hit category sales

Erosion of brand loyalty presents opportunities to smaller, niche brands

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Moderate growth registered as the COVID-19 pandemic has little impact on sales

The closure of Taiwan’s borders and absence of foreign tourists hit category sales

Erosion of brand loyalty presents opportunities to smaller, niche brands

RECOVERY AND OPPORTUNITIES

Greater fragmentation ahead as mass brands is set to proliferate

Local brands to rely on innovation and e-commerce to gain crucial advantages

Direct-to-consumer sales points to the future of mass beauty and personal care

CATEGORY DATA

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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