The outlook for mass beauty and personal care is positive. While it is likely that retail value will continue to increase over the forecast period, growth may be relatively limited.
In the mass beauty and personal care category, the promotional pressure, or the percentage of total sales volume sold at a reduced price, is extremely high. This pressure has increased due to price rises and lower purchasing power of consumers.
The share of private labels in mass beauty and personal care is currently limited, with the landscape being dominated by mainstream brands. These players position themselves as mass with high quality, limiting the playing field for private label alternatives.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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