Mass beauty and personal care recorded a modest increase in current value sales in 2021 as consumer spend remained constrained by some COVID-19 restrictions whilst demand normalised in some categories causing a decline in sales for bath and shower. During the previous year the category managed to achieve higher current value growth, mainly due to the extreme increase in spending on soap and hand sanitiser.
A shift in distribution contributed to lower growth in mass beauty and personal care products in 2021. As COVID-19 restrictions were relaxed, consumers dispensed with the one-shopping approach in grocery outlets and moved back towards separate visits in perfumeries, department stores and even drugstores/parapharmacies.
L'Oréal Nederland BV took the joint lead in mass beauty and personal care in 2021 alongside Unilever Nederland BV in retail value share terms. L'Oréal improved its position in terms of total current value sales for its mass brands.
Mass beauty and personal care is projected to show a steady increase in sales value over the forecast period as the country returns to normal life. One of the key factors driving value growth will be a rise in average unit prices in line with inflation.
There are categories which are expected to continue to do well and some which are likely to bounce back after suffering a decline in current value sales in 2021. Mass adult sun care, for instance, is likely to record growth over the forecast period after seeing decline in 2021 due to a continuation of travel restrictions for part of the year.
E-commerce will become an even more popular distribution channel for mass beauty and personal care products in the coming years. Major online players such as the online supermarkets AH.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!