Mass beauty and personal care displayed greater resilience than premium beauty and personal care in 2020 and even benefited in some areas from the impact of COVID-19. Despite negative impacts on value sales of many mass categories, notably mass fragrances, colour cosmetics and adult sun care, brought about by fewer opportunities for social interaction and travel, a small number of categories posted significantly higher value growth in 2020 than they did in the previous year.
For manufacturers, possibilities for launching new product ranges in response to COVID-19 were limited in 2020. The pandemic crisis came very suddenly, and manufacturers need time to develop and manufacture new ranges.
Upon the announcement of COVID-19 as a pandemic and the Dutch government’s ordering of a national lockdown, retailers were stretched to their limit in terms of logistics as consumers’ panic buying was a serious issue for categories such as liquid soap. Many supermarkets and hypermarkets also responded to the crisis by starting the process of simplifying their ranges by focusing on the largest mass brands as well as niche brands with a very distinctive positioning and private label ranges.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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