The rate of growth in retail constant value sales (2021 prices) of mass beauty and personal care doubled during 2021, as the economic situation stabilised and local consumers spent less time at home. After a particularly difficult 2020, mass colour cosmetics rebounded strongly during 2021.
Mass beauty and personal care is quite a fragmented category in Morocco. There are multiple players from all over the world, while domestic production is strongly supported by the government.
In response to the pandemic, e-commerce has been growing in importance in mass beauty and personal care. During a period in spring 2020, Consumers who wanted to continue to purchase mass beauty and personal care products had no choice but to do so online due to the closure of all non-essential stores during the initial lockdown.
Retail constant value sales of mass beauty and personal care will continue to expand at a robust pace throughout the review period, supported by urbanisation and an anticipated post-pandemic economic rebound. However, mounting inflationary pressure could depress demand by making local consumers (particularly those on lower incomes) more price sensitive.
Due to the capacity constraints in international trade and restrictions on imports into Morocco, international players will increasingly outsource their production domestic companies during the forecast period. This will help to ensure that there will be no disruption in the supply of international brands.
In response to the growing consumer awareness to avoid chemical ingredients in products, especially post pandemic, industry players in beauty and personal care are anticipated to change the composition of their products over the forecast period. As a result, products labelled as “bio”, “natural” or “chemical-free” will become increasingly common, with mass brands no exception.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!