Competitive Landscape
Leading Manufacturers Consolidate Positions While Emerging Players Gain Traction
The mass beauty and personal care landscape in Morocco in 2025 is characterised by leading manufacturers holding substantial shares, while a broad base of smaller players contribute to fragmentation. L’Oréal Maroc maintained its position as the leading player with a 17% share of retail sales in 2025, up from 12% in 2020, reflecting consistent growth driven by strong performance in key categories such as hair care and skin care.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Morocco - Category analysis
Key Data Insights
Brands Embrace Targeted Clinical Benefits to Fuel Steady Growth Amid Economic Caution
Brands Embrace Targeted Clinical Benefits to Fuel Steady Growth Amid Economic Caution
Mass Skin Care Leads Growth Driven by Skin Health and Innovation
Consumers to Prioritise Essential Mass Products Amid Economic Caution
Mass Skin Care to Outperform Hair Care, Driven by Multifunctionality
Leading Manufacturers Consolidate Positions While Emerging Players Gain Traction
Beauty and Personal Care in Morocco - Industry Overview
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Key Data Insights
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Skin Care Leads Value Growth as Dermocosmetics Trends Accelerate
Brands Embracing Clean Science and Longevity Meet Evolving Consumer Needs
Consumers to Drive Shift to Treatment-Focused Products with Price Sensitivity
Skin Care to Lead with Premium and Natural Ingredient Demand Surging
Brands to Continue Adopting Natural Ingredients to Capture Evolving Demand
L’Oréal Maroc and Procter & Gamble Reinforce Leadership through Broad Portfolios and Distribution
Health and Beauty Specialists Lead Sales through
Retail E-Commerce Remains Steady Driven by Digitalisation and Social Media Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!