Mass beauty and personal care is slated for a positive performance over the forecast period and this is set to be driven mainly to the harsh economic situation and high inflation, which are set to put pressure on household spending and encourage local consumers to prioritise value for money when shopping for beauty and personal care items. As a result, sales of mass brands in categories that are used on a daily basis and/or which are considered to be absolutely essential are expected to continue rising throughout the forecast period, with toothpaste, manual toothbrushes, deodorants and body wash/shower gel set to be among the categories in which mass brands will thrive during the forecast period.
While the economic slowdown and declining purchasing power amidst high inflation are obvious reasons for the current pressure on demand for premium beauty and personal care brands, it is expected that mass personal care will continue to perform well even as the economic situation improves over the course of the forecast period. While it is natural to expect that most consumers will be prepared to trade down to mass brands for short time periods before trading up to premium brands once again when economic conditions improve, it is also apparent that there has been a major structural shift in consumer behaviour in recent years.
Mass brands are expected to perform particularly well in hair care during the forecast period and this is largely due to the price sensitivity of most local consumers. Hair care is set to remain the largest category within beauty and personal care in Morocco and the dominance of mass brands is reflective of the general preference for mass brands in a country where a high proportion of the population are classified among lower-income segments.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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