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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in the United Kingdom

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slowdown of mass beauty personal care following premiumisation trend

In 2017 mass beauty and personal care witnessed a slowdown compared to the previous year partly due to the overall premiumisation trend which is currently influencing the industry. With a growing number of brands and beauty products available for purchase by consumers online, in department stores and beauty specialist retailers, consumers have been on the lookout for the next beauty launches, mostly fostered by social media influencers and growing product availability.

Mass beauty and personal care products to become more transparent in order to remain competitive

While premium products are enjoying success, mass products will have to adapt and become more competitive. For instance, baby and child-specific products is a strong category for mass growth in terms of availability of products as well as portfolio expansion and packaging.

Growing demand for natural and organic products

Thanks to growing influence from the media around the potentially harmful ingredients, such as allergens and chemicals, found in some beauty and personal care products, consumers continued to seek more natural and organic products in all mass beauty and personal care categories, with this trend set to continue into the forecast period. Consumers increasingly give more thought to their purchases, often reading product labels to ensure they are aware of the ingredients used.

COMPETITIVE LANDSCAPE

Unilever’s extensive product portfolio secures its category lead

Unilever continued to lead in 2017 thanks to its extensive product portfolio. The company is particularly strong in bath and shower and deodorants, where its mass Dove brand holds a strong presence.

Private label and fashion retailers register a good performance with new product innovations

As traditional players are currently struggling, private label and fashion retailer labels are taking advantage and becoming increasingly popular. Private label from discounters, such as Lidl, which launched their own beauty brands, are becoming increasingly popular.

Traditional distribution channels have to adapt

Mass players are having to adapt to a shift in distribution for beauty and personal care. Online strategies with promotions and the offer of products in bulk or larger pack sizes are a good way to drive value sales although such strategies can drive volumes down slightly.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in United Kingdom?
What are the major brands in United Kingdom?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Slowdown of mass beauty personal care following premiumisation trend

Mass beauty and personal care products to become more transparent in order to remain competitive

Growing demand for natural and organic products

COMPETITIVE LANDSCAPE

Unilever’s extensive product portfolio secures its category lead

Private label and fashion retailers register a good performance with new product innovations

Traditional distribution channels have to adapt

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Savvier and more adventurous consumers help to shape the beauty and personal care landscape

Premium beauty benefits from Brexit in the short term

Global players sustain their market lead

New product developments influenced by four main drivers

Despite Brexit uncertainty, abundant opportunities remain for beauty and personal care

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slowdown of mass beauty personal care following premiumisation trend

Mass beauty and personal care products to become more transparent in order to remain competitive

Growing demand for natural and organic products

COMPETITIVE LANDSCAPE

Unilever’s extensive product portfolio secures its category lead

Private label and fashion retailers register a good performance with new product innovations

Traditional distribution channels have to adapt

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Slowdown of mass beauty personal care following premiumisation trend

Mass beauty and personal care products to become more transparent in order to remain competitive

Growing demand for natural and organic products

COMPETITIVE LANDSCAPE

Unilever’s extensive product portfolio secures its category lead

Private label and fashion retailers register a good performance with new product innovations

Traditional distribution channels have to adapt

CATEGORY DATA

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Savvier and more adventurous consumers help to shape the beauty and personal care landscape

Premium beauty benefits from Brexit in the short term

Global players sustain their market lead

New product developments influenced by four main drivers

Despite Brexit uncertainty, abundant opportunities remain for beauty and personal care

MARKET DATA

SOURCES

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