Mass Beauty and Personal Care in the United Kingdom

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mass Beauty and Personal Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mass Beauty and Personal Care in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mass Beauty and Personal Care in United Kingdom?
  • Which are the leading brands in United Kingdom?
  • How are products distributed in United Kingdom?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Mass Beauty and Personal Care in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mass brands benefit through mass channels that remain open during lockdown
Mass skin care gains ground as consumers become more ingredients-savvy
Unilever maintains sales in 2020, bolstered by its leading mass brand Dove

RECOVERY AND OPPORTUNITIES

Recession-induced spending will see opportunity for mass brands to upgrade their offerings
Mass brands should look to invest digitally as a way to compete

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in the United Kingdom - Industry Overview

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 17 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 18 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 20 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 21 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 22 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 23 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 24 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 26 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 29 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 30 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 31 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 32 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 33 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 34 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020 Table 35 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 36 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020 Table 37 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 38 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 39 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 40 Sales of Bath and Shower by Category: Value 2015-2020 Table 41 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 42 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 43 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 44 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 45 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 46 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 47 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 48 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 49 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 50 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 52 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 53 LBN Brand Shares of Eye Make-up: % Value 2017-2020 Table 54 LBN Brand Shares of Facial Make-up: % Value 2017-2020 Table 55 LBN Brand Shares of Lip Products: % Value 2017-2020 Table 56 LBN Brand Shares of Nail Products: % Value 2017-2020 Table 57 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 58 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 59 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 60 Sales of Deodorants by Category: Value 2015-2020 Table 61 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 62 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 63 NBO Company Shares of Deodorants: % Value 2016-2020 Table 64 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 65 LBN Brand Shares of Premium Deodorants: % Value 2017-2020 Table 66 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 67 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 68 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

CATEGORY DATA

Table 69 Sales of Depilatories by Category: Value 2015-2020 Table 70 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 71 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 72 NBO Company Shares of Depilatories: % Value 2016-2020 Table 73 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 74 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 75 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 76 Sales of Fragrances by Category: Value 2015-2020 Table 77 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Fragrances: % Value 2016-2020 Table 79 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 80 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 81 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 82 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 83 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 84 Sales of Hair Care by Category: Value 2015-2020 Table 85 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 86 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 87 NBO Company Shares of Hair Care: % Value 2016-2020 Table 88 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 89 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 90 LBN Brand Shares of Colourants: % Value 2017-2020 Table 91 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 92 LBN Brand Shares of Styling Agents: % Value 2017-2020 Table 93 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 94 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 95 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 96 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 97 Sales of Men’s Grooming by Category: Value 2015-2020 Table 98 Sales of Men’s Grooming by Category: % Value Growth 2015-2020 Table 99 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 100 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020 Table 101 NBO Company Shares of Men’s Grooming: % Value 2016-2020 Table 102 LBN Brand Shares of Men’s Grooming: % Value 2017-2020 Table 103 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 104 Forecast Sales of Men’s Grooming by Category: Value 2020-2025 Table 105 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 106 Sales of Oral Care by Category: Value 2015-2020 Table 107 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 108 Sales of Toothbrushes by Category: Value 2015-2020 Table 109 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 110 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 111 NBO Company Shares of Oral Care: % Value 2016-2020 Table 112 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 113 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020 Table 114 LBN Brand Shares of Toothpaste: % Value 2017-2020 Table 115 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 116 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 117 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 118 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 119 Sales of Skin Care by Category: Value 2015-2020 Table 120 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 121 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020 Table 122 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020 Table 123 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020 Table 124 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020 Table 125 NBO Company Shares of Skin Care: % Value 2016-2020 Table 126 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 127 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020 Table 128 LBN Brand Shares of Anti-agers: % Value 2017-2020 Table 129 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020 Table 130 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020 Table 131 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 132 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 133 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 134 Sales of Sun Care by Category: Value 2015-2020 Table 135 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 136 NBO Company Shares of Sun Care: % Value 2016-2020 Table 137 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 138 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 139 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 140 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 141 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 142 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 143 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 144 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 145 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 146 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 147 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 148 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 149 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 150 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources
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This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.

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