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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in the United Kingdom

May 2021

US$990

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Executive Summary

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2020 IMPACT

Mass brands benefit through mass channels that remain open during lockdown

Mass beauty and personal care recorded minimal growth in 2020, but outperformed the premium segment by a long mile. The closure of non-essential stores during lockdowns in the UK meant that many consumers were forced to shop in supermarkets and pharmacies for their beauty and personal care needs, thereby benefitting sales for mass and private label players.

Mass skin care gains ground as consumers become more ingredients-savvy

While premium skin care has been outperforming yearly growth in mass skincare since 2010, this trend was reversed in 2020 as mass growth outperformed premium. Reduced spending power has heightened the trend towards efficacious skin care, with consumers looking to spend money on products they can expect to see results with, and are beginning to self-educate on active ingredients in order to seek out these products.

Unilever maintains sales in 2020, bolstered by its leading mass brand Dove

Unilever continues to lead the category and has remained resilient in the face of the pandemic, with the company’s hygiene-focused and mass-positioned portfolio, and leading brand Dove posting stronger growth in 2020 than it has for the last few years. L'Oréal ranks second in mass beauty and personal care, with its leading brands L'Oréal Paris and Garnier, the latter of which has managed to maintain sales in 2020, owing to strong sustainability initiatives such as the launch of the zero plastic waste shampoo bars in November 2020.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in United Kingdom?
What are the major brands in United Kingdom?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mass brands benefit through mass channels that remain open during lockdown

Mass skin care gains ground as consumers become more ingredients-savvy

Unilever maintains sales in 2020, bolstered by its leading mass brand Dove

RECOVERY AND OPPORTUNITIES

Recession-induced spending will see opportunity for mass brands to upgrade their offerings

Mass brands should look to invest digitally as a way to compete

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in the United Kingdom - Industry Overview

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 17 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 23 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 24 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 26 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 29 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 30 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 31 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 32 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 33 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 34 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 35 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 36 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 37 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 38 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 40 Sales of Bath and Shower by Category: Value 2015-2020
Table 41 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 42 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 43 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 44 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 45 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 46 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 47 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 48 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 49 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 50 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 52 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 53 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 54 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 55 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 56 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 57 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 58 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 59 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 60 Sales of Deodorants by Category: Value 2015-2020
Table 61 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 62 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 63 NBO Company Shares of Deodorants: % Value 2016-2020
Table 64 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 65 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 66 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 67 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 68 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

CATEGORY DATA

Table 69 Sales of Depilatories by Category: Value 2015-2020
Table 70 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 71 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 72 NBO Company Shares of Depilatories: % Value 2016-2020
Table 73 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 74 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 75 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 76 Sales of Fragrances by Category: Value 2015-2020
Table 77 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Fragrances: % Value 2016-2020
Table 79 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 80 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 81 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 82 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 83 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 84 Sales of Hair Care by Category: Value 2015-2020
Table 85 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 86 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 87 NBO Company Shares of Hair Care: % Value 2016-2020
Table 88 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 89 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 90 LBN Brand Shares of Colourants: % Value 2017-2020
Table 91 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 92 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 93 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 94 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 95 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 96 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 97 Sales of Men’s Grooming by Category: Value 2015-2020
Table 98 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 99 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 100 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 101 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 102 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 103 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 104 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 105 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 106 Sales of Oral Care by Category: Value 2015-2020
Table 107 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 108 Sales of Toothbrushes by Category: Value 2015-2020
Table 109 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 110 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 111 NBO Company Shares of Oral Care: % Value 2016-2020
Table 112 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 113 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 114 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 115 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 116 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 117 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 118 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 119 Sales of Skin Care by Category: Value 2015-2020
Table 120 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 121 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020
Table 122 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020
Table 123 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020
Table 124 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020
Table 125 NBO Company Shares of Skin Care: % Value 2016-2020
Table 126 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 127 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 128 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 129 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 130 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 131 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 132 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 133 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 134 Sales of Sun Care by Category: Value 2015-2020
Table 135 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 136 NBO Company Shares of Sun Care: % Value 2016-2020
Table 137 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 138 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 139 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 140 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 141 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 142 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 143 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 144 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 145 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 146 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 147 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 148 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 149 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 150 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Mass brands benefit through mass channels that remain open during lockdown

Mass skin care gains ground as consumers become more ingredients-savvy

Unilever maintains sales in 2020, bolstered by its leading mass brand Dove

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mass brands benefit through mass channels that remain open during lockdown

Mass skin care gains ground as consumers become more ingredients-savvy

Unilever maintains sales in 2020, bolstered by its leading mass brand Dove

RECOVERY AND OPPORTUNITIES

Recession-induced spending will see opportunity for mass brands to upgrade their offerings

Mass brands should look to invest digitally as a way to compete

CATEGORY DATA

Beauty and Personal Care in the United Kingdom - Industry Overview

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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