The usage of sun care products has been steadily increasing, due to the presence of public policy channels. Apart from sun care, this trend is influencing product developments in baby and child-specific products and men's grooming.
Two factors are at play in terms of why brands market their products in bundles. The first deals with shipping costs, while the second relates to existing and proven marketing strategies in the city-state.
Special applicators for eye cream are making an appearance in mass brands. Taken on its own, this might not be a significant development, but this is evidence of a significant shift, whereby brands with a mass positioning are becoming more competitive by incorporating premium features.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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