Mass beauty and personal care is significantly more developed category than premium beauty and personal care and shows a greater maturity, but this will lead to lower constant value growth in the forthcoming years. Nevertheless, a firm commitment to innovation and key new product launches will continue to spark the imagination of local consumers who often make impulse purchases when new products emerge offering improved formulas, new fragrances or formats.
Limited purchasing power and the low levels of disposable personal incomes in Bosnia and Herzegovina are expected to have a negative impact on local consumers in the forthcoming period. With inflation remaining at high levels at the start of the forecast period, consumers will curb consumption on less essential mass beauty and personal care.
The significant growth of e-commerce and the growing importance of online retailers, especially in the post-pandemic period, will support the development of mass beauty and personal care in the forecast period. E-commerce has helped retailers to extend their reach to meet the needs of consumers across the country, although mainly in the capital Sarajevo and several other larger cities.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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