Mass beauty and personal care in Finland is projected to maintain moderately positive growth throughout the forecast period. However, the growth rates are expected to be somewhat tempered compared to the robust expansion witnessed in 2021 and 2022, as the category’s has largely recovered from the pandemic, and consumer spending is anticipated to remain cautious in light of the deteriorating economic climate.
Mass colour cosmetics will do well within the forecast period, as economic woes will encourage some consumer segments to opt for more affordable mass brands in lieu of premium colour cosmetics. At the same time, mass sun care will benefit from a heightened consumer interest in high-quality natural and dermocosmetics brands.
Mass hair care, baby and child-specific products, and certain product areas within skin care will continue to approach maturity following the solid expansion experienced in the preceding years, getting closer to market saturation. However, sales in skin care will continue to be supported by increased consumer interest in skin health.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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