During the forecast period, Slovenian consumers are expected to continue to be attracted to organic and natural formulations in their products and this trend will increasingly move beyond the premium segment into mass beauty and personal care products. Private labels are already launching vegan lines of their products, which have met with reasonable success, as they still offer the desired outcome but at lower prices.
Although the premium segment is expected to develop faster than mass beauty and personal care over the forecast period, there are some categories in the mass market that are expected to see higher growth rates in the future than others, such as bath and shower and hand care. These are products for everyday use that do not need to provide some special extra treatment and, therefore, consumers are more strongly focused on pricing when it comes to making a purchasing decision.
Skin care and colour cosmetics are expected to remain amongst the largest mass beauty and personal care categories in the forecast period. Although they are expected to see faster growth rates in the premium segment, it will be hard for premium products to reach the size of the mass segment due to the latter’s much more attractive prices and the rapid development of private labels, which are quickly adapting to the evolving trends and needs of modern consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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