Executive Summary

Jun 2019
PROSPECTS
Ongoing dynamism for mass anti-agers, skin care sets/kits and mass fragrance sets/kits

Mass anti-agers remained the fastest growing category in mass beauty and personal care in 2018 as consumers continued to demand added functionality. Mass skin care sets/kits and mass fragrance sets/kits also saw healthy growth, thanks to rising demand for better deals in beauty and personal care, especially amongst younger women, who rationalise their spending.

Mass beauty and personal care continue to resonate

Mass beauty and personal care was the largest category in value sales in beauty and personal care in 2018 as these products resonate with ongoing price-consciousness among Slovenian consumers after a decade of economic downturn and financial instability. Over this period, Slovenians cut products perceived as non-essential, including many beauty and personal care products, and limited their spending, opting for economy brands and searching for special deals and promotions.

Mass brands appeal to Slovenian price consciousness

The ongoing development of the health and wellness trend means more Slovenians are conscious of the potentially harmful ingredients found in some beauty and personal care products. Many are demanding full transparency from manufacturers regarding the ingredients used and demanding healthier natural/organic products, leading to premiumisation.

COMPETITIVE LANDSCAPE
The leading mass brands have a perception of quality

Mass beauty and personal care remains highly fragmented, with Beiersdorf and L'Oréal Slovenija vying for first place, with Beiersdorf extending its lead in 2018. These companies have a long-standing presence in the market, extremely wide and diverse product portfolios spanning most categories and well-executed marketing strategies supporting brand visibility and sales.

Multinational brands shape mass beauty and personal care

Several other multinationals followed the two leaders such as Henkel Slovenija in third place with brands such as Fa and Taft. Orbico with its Max Factor, Head & Shoulders and Manhattan brands in fourth spot was followed by Cosnova, thanks to the rapid increase in sales of the Essence and Catrice brands in the review period.

Domestic manufacturers hold their ground

Despite the dominance of multinationals domestic companies also operate in mass beauty and personal care in Slovenia, with Kozmetika Afrodita being the largest. The company ranked sixth in 2018, while its Afrodita brand was the third largest mass brand.

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Mass Beauty and Personal Care in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Slovenia?
  • What are the major brands in Slovenia?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Slovenia - Category analysis

HEADLINES

PROSPECTS

Ongoing dynamism for mass anti-agers, skin care sets/kits and mass fragrance sets/kits
Mass beauty and personal care continue to resonate
Mass brands appeal to Slovenian price consciousness

COMPETITIVE LANDSCAPE

The leading mass brands have a perception of quality
Multinational brands shape mass beauty and personal care
Domestic manufacturers hold their ground

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Growth for beauty and personal care in 2018
Consumers demand natural products that focus on health
Leading players adapt their strategies to appeal to shifts in consumer demand
New product launches and innovations in line with major trends in Slovenia
Signs of growing consumer confidence set to boost sales over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources