The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Mass beauty and personal care continues to register strong demand due to the improving economy and rising consumer purchasing power, although economic growth remains sluggish and unemployment is still high. A return to strong economic growth over the forecast period, alongside rising employment, is expected to boost sales of mass beauty and personal care due to the growing population of low income earners who cannot yet afford premium brands and thus prefer affordable mass beauty and personal care products.
Despite the high level of consumer price sensitivity, high quality has also always been an important concern for most Nigerian consumers. This has led to leading players such as Unilever Nigeria concentrating on high-quality mass brands in order to sustain leadership and compete with premium brands.
PZ Cussons Nigeria continues to lead mass beauty and personal care sales in Nigeria due to the wide variety of products it offers across various beauty and personal care categories. However, the company has lost some value share in recent years due to strong competition and price discounting from other domestic products.
Sales of mass beauty and personal care are expected to decline by 7% in 2020 in 2019 constant value terms in light of the impact of COVID-19. Sales will be impacted by the lockdown seen over mid-March to mid-May 2020, which resulted in many consumers using fewer products as they spent most of their time at home.
The impact of the COVID-19 pandemic will vary considerably across the different product areas in mass beauty and personal care. Products with non-essential positioning and those generally used in order to maintain an attractive and well-groomed appearance will be hit the hardest, with mass fragrances and mass colour cosmetics suffering as consumers spend most of their time at home.
While 2020 is expected to prove a challenging year for mass beauty and personal care, value growth at constant 2019 prices will normalise by 2021 and remain positive throughout the remainder of the forecast period. Over the forecast period as a whole, sales will see a slight increase, indicating the resiliency of many affordable mass brands.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mass Beauty and Personal Care in Nigeria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.