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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Nigeria

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing young, employed and urbanised population to boost growth

In 2017, mass beauty and personal care performed better than premium beauty and personal care. Due to economic stagnation, premium products were hardest hit by falling demand, as consumers shifted to cheaper brands.

Rising urban female population key to growth

Apart from the growth of the overall urban and young population, the key to mass beauty and personal care growth over the forecast period will be the rise of the urban female population in professional employment. Demand among women will drive mass beauty and personal care sales, from skincare to colour cosmetics and fragrances.

Mass deodorants expected to lead growth over forecast period

Mass deodorants performed quite well in Nigeria over the forecast period, driven by urbanisation and a growing young population which is more likely to be engaged in professional employment than previously. Younger people are more interested in such products as they are looking to boost their confidence and appear trendy.

COMPETITIVE LANDSCAPE

Multinationals lead sales

Leading companies in mass beauty and personal care are those that perform best in the largest areas, such as mass hair care, mass bath and shower, and mass skincare. Therefore, the leading players in 2017 were PZ Cussons and Unilever, both of which are strong in bath and shower, and L'Oréal, which is the number one player in hair care.

Local players step-up and become best performers

Leading multinationals lost brand share in 2017 due to the negative impact of high inflation, which resulted in a significant increase in unit prices. The best performing company was thus local representative, Evans Industries.

Imported brands dominate sales

Due to their comparative advantages in terms of production costs and distribution, multinational companies and brands continued to dominate mass beauty and personal care in value terms in 2017. Small domestic manufacturers are constrained by lower spending power, due to having to overcome disadvantages such as poor infrastructure, which raises production costs, and also the influx of imported cheaper brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Nigeria?
What are the major brands in Nigeria?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Nigeria - Category analysis

HEADLINES

PROSPECTS

Growing young, employed and urbanised population to boost growth

Rising urban female population key to growth

Mass deodorants expected to lead growth over forecast period

COMPETITIVE LANDSCAPE

Multinationals lead sales

Local players step-up and become best performers

Imported brands dominate sales

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care posts strong growth

Economic growth in 2017 boosts demand

Increasing competition

Poor economic conditions limit new product launches in 2017

Economic stability expected to drive growth over forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing young, employed and urbanised population to boost growth

Rising urban female population key to growth

Mass deodorants expected to lead growth over forecast period

COMPETITIVE LANDSCAPE

Multinationals lead sales

Local players step-up and become best performers

Imported brands dominate sales

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Nigeria - Category analysis

HEADLINES

PROSPECTS

Growing young, employed and urbanised population to boost growth

Rising urban female population key to growth

Mass deodorants expected to lead growth over forecast period

COMPETITIVE LANDSCAPE

Multinationals lead sales

Local players step-up and become best performers

Imported brands dominate sales

CATEGORY DATA

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care posts strong growth

Economic growth in 2017 boosts demand

Increasing competition

Poor economic conditions limit new product launches in 2017

Economic stability expected to drive growth over forecast period

MARKET DATA

DEFINITIONS

SOURCES

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