Mass Beauty and Personal Care in Tunisia

PROSPECTS

Rising urbanisation will help to sustain demand in mass beauty and personal care

Mass beauty and personal care in Tunisia is projected to register robust growth in value sales at constant 2017 prices over the forecast period. Significant increases in unit prices for imported products arising from currency devaluations will be a major driver of value sales growth.

Private label poses growing competitive threat to mass brands

Supermarkets and hypermarkets operators in Tunisia increasingly view private label as a crucial part of their sales strategies. Accordingly, it is expected that chains such as Monoprix, Carrefour and MG (Auchan) will continue expanding their private label beauty and personal care portfolios during the forecast period.

Outlook for mass beauty and personal care remains favourable

Growth in mass beauty and personal care value sales at constant 2017 prices over the forecast period is expected to be higher than during the review period. Key factors likely to bolster the category’s performance include increased product availability and rising consumer awareness of the latest beauty and personal care trends.

COMPETITIVE LANDSCAPE

LIPP Distribution leads mass beauty and personal care in 2017

LIPP Distribution led mass beauty and personal care in value terms in 2017 with a broad portfolio that includes well-established brands such as Maybelline, L'Oréal and Garnier Ambre Solaire. Henkel-Alki Tunisie ranked second, with its Souplesse brand claiming the overall lead in the category.

Domestic players outperform international manufacturers

Domestic manufacturers generally performed much better than their international counterparts in mass beauty and personal care in 2017. A number of domestic mass brands recorded robust growth in current value sales.

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