Inflation in 2022 recorded historical growth with some categories seeing a surge in their prices. Mass beauty and personal care products represent over 90% of the total beauty and personal care market in Tunisia.
Widespread distribution is one of the main strengths of the mass beauty and personal care category. Mass products are mostly available in traditional outlets although they are also found via modern grocery retailers.
After international companies, local players will explore social media advertising via Facebook and Instagram. A large number of Tunisian influencers and celebrities already promote mass beauty and personal care products and have a large number of subscribers who follow these people and the products they promote on a daily basis.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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