Competitive Landscape
Beiersdorf Dooel Skopje and L’Oréal Groupe Strengthen Leadership Amid Steady Competition
Mass beauty and personal care in North Macedonia remains fragmented, with the top two manufacturers, Beiersdorf dooel Skopje and L’Oréal Groupe, commanding 11% and 10% of retail sales value respectively in 2025. This concentration has remained relatively stable over the past five years, with Beiersdorf increasing its share from 10% in 2020 to 11% in 2025, while L’Oréal remained stable over the same pereiod.
Private Label Innovation and Promotions Fuel Growth and Consumer Loyalty
Private label products play a pivotal role in mass beauty and personal care, with dm-Drogerie Markt dooel emerging as the major private label manufacturer and retailer in North Macedonia. Its portfolio, including brands like Balea, Balea Men, and Alverde, has gained wide recognition for combining high quality with competitive pricing, resonating strongly with price-sensitive local consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in North Macedonia?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in North Macedonia - Category analysis
Key Data Insights
Mass Beauty and Personal Care Summary
Inflation Drives Consumers Towards Affordable Brands and Private Label Products
Mass Skin Care Leads in Value, While Mass Colour Cosmetics Shows Dynamic Growth
Demographic Decline and Economic Factors Expected to Constrain Long-Term Growth Potential
Mass Skin Care Set to Remain Significant, While Mass Colour Cosmetics Delivers Rapid Growth
Health, Wellness and Sustainability Anticipated to Shape Innovation and Competitive Dynamics
Beiersdorf Dooel Skopje and L’Oréal Groupe Strengthen Leadership Amid Steady Competition
Private Label Innovation and Promotions Fuel Growth and Consumer Loyalty
Beauty and Personal Care in North Macedonia - Industry Overview
2025 Developments
Key Data Insights
North Macedonia’S Beauty and Personal Care Value Growth Defies Demographic Challenges
Skin Care Leads Value Sales as Premiumisation and Wellness Drive Demand
Ignea Kozmetika’S Leda Lux Divine Cream Exemplifies Longevity-Driven Premium Innovation
Leading Companies Expected to Innovate to Sustain Growth Amid Demographic Decline
Skin Care Set to Lead Value Sales, Driven by Premiumisation and Wellness Focus
Technology and Premiumisation Anticipated to Shape Innovation and Sales Strategies
Leading Manufacturers Consolidate Their Positions through Diversified Portfolios and Innovation
Emerging Brands and Strategic Innovations Fuel Competitive Dynamics and Growth Opportunities
Modern Grocery Retailers Consolidate Dominance through Wide Assortments and Competitive Pricing
Digital Transformation and Asian Beauty Drive Retail Evolution
Leading Online Retailers Expand Regional Reach to Capitalise on Growing Demand
Country Reports Disclaimer
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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