Mass beauty and personal care in North Macedonia is facing a significant challenge due to negative demographic growth, which is expected to continue impacting the product area in the future. This demographic decline is not only limiting the growth potential of the category but also leading to a shrinking consumer base.
Mass adult sun care is expected to exhibit strongest growth in mass beauty and personal care over the forecast period. The category’s relative dynamism will result primarily from the fact that it is still recovering from the significant decline in 2020 due to COVID-19 travel restrictions.
In terms of organic growth, mass anti-agers is expected to continue achieving significant and dynamic expansion in beauty and personal care. This growth can be attributed to several key factors, including continuous innovation, new product developments, and a growing consumer demand for anti-aging and age-delaying skin care products.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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