Mass beauty and personal care is expected to demonstrate steady volume and value growth over the forecast period, albeit at a slower rate than the review period. Mass brands are set to prove resilient, especially as consumers are even more likely to look for affordable beauty and personal care products in a tough and uncertain economic climate.
E-commerce is expected to continue gathering pace over the forecast period. 2021 was clear proof that even after the reopening of stores, many consumers maintain the habits they formed during the pandemic and continue to shop online for their beauty and personal care products, appreciating the convenience the channel offers.
Over the forecast period, the vast majority of mass beauty and personal care brands will continue to offer formulas that avoid harmful or controversial ingredients and will shift towards more natural and organic products. Natural and organic products should grow steadily among multinational and private label brands, although niche players also have opportunities, especially if sold online.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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