In 2021 overall, mass beauty and personal care witnessed an increase in retail value sales. There was a prolonged period of state of emergency and two lockdowns.
In 2021, Rossmann drugstore opened its first two-storey store in Prague where shoppers can find a wide range of beauty and personal care products such as colour cosmetics, bath and shower, baby and child-specific products, both branded and private label. The new store is the 151st branch of the chain in the Czech Republic.
A new skin care and body care brand, Poetiko, was launched in the country in 2021. The brand name is a portmanteau word for POmalá and ETIcká KOsmetika.
Mass beauty and personal care is expected to demonstrate steady volume and value growth over the forecast period. In 2021, healthy value growth in current terms was seen in most product areas, this is anticipated to stabilise from 2022 and over the remainder of the forecast period.
E-commerce is expected to continue gathering pace over the forecast period. 2021 was clear proof that even after the reopening of stores, many consumers maintain the habits they formed during the pandemic and continue to shop online for their beauty and personal care products, appreciating the convenience the channel offers.
Over the forecast period, the vast majority of mass beauty and personal care brands will continue to offer formulas that avoid harmful or controversial ingredients and will aim towards more natural and organic products. Natural and organic products should grow steadily among multinational and private label brands.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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