Executive Summary

Jun 2019
PROSPECTS
Regular promotions become standard

Beauty and personal care in the Czech Republic is dominated by mass products. The competition remains fierce, and further intensified by regular promotions.

Traditional mass brands face pressure

With increasing product awareness, consumers have become concerned about the harsh chemicals used in some products, and have started looking for products which they believe to be more natural or safer. Natural products used to be sold primarily in health or bio stores.

Brand image and premiumisation fuel growth in mass beauty and personal care

Masstige products continued to gain popularity in 2018, due to successfully copying the identifying product aspects of premium products (for example design), as well as product features such as the key ingredients used, whilst offering them at considerably lower prices. Products combining key product features within a single product gained popularity in the most popular variations; for instance, skin care brands with anti-ageing, moisturising, firming/anti-cellulite or sun protection factor, and facial moisturisers and serums enriched with vitamins E and C.

COMPETITIVE LANDSCAPE
The wider spread of private label

The strengthening position of discounters and chained drugstores/parapharmacies such as dm-Drogerie Markt and Rossmann enables them to aggressively promote their own product lines. It is profitable for them because private label products provide significantly higher margins than branded products and are a good tool for building a unique offer.

Regular discounts from leading brands

Meanwhile, established brands use price discounts to stop private label products from taking share from them, and often branded products are at the same price level as private label lines. Price promotions are expected to ease off over the forecast period, due to rising average prices and purchasing power.

Drugstores/parapharmacies modernise existing stores and offer online sales

In the first half of 2018, dm-Drogerie Markt invested more than CZK100 million in the modernisation of its stores, their partial enlargement or relocation. In February 2018, the chain launched its own e-shop.

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Mass Beauty and Personal Care in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Czech Republic?
  • What are the major brands in Czech Republic?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Regular promotions become standard
Traditional mass brands face pressure
Brand image and premiumisation fuel growth in mass beauty and personal care

COMPETITIVE LANDSCAPE

The wider spread of private label
Regular discounts from leading brands
Drugstores/parapharmacies modernise existing stores and offer online sales

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Economic growth changes shopping habits
Cannabis-infused cosmetics become more popular
Private label lines continue to gain consumer confidence
Internet retailing remains the most dynamic channel
Even stronger growth is expected in beauty and personal care in the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources