Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Lithuania

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Diminished incomes reduced demand for non-essential category products

Mass beauty and personal care was more strongly affected by the pandemic than premium beauty and personal care, because the category’s dominant consumer base was harder hit by the economic crisis COVID-19 caused. Whilst the economic impact in Lithuania was not as extreme as in other EU countries, it still heavily impacted those in the service, hospitality, and travel industries as most of the COVID-19 restrictions put limitations on these roles.

Private label saw share increase due to consumers seeking cheaper options

Demand for private label brands increased in 2020 as value for money became a key purchasing factor for mass beauty and personal care consumers. For instance, although Maxima’s private label Nida and Vejas had already caught consumers’ attention in the previous year, it demonstrated stronger growth in 2020 as consumers became more price sensitive.

Retailers compete for consumer attention through strong price discounts

Price promotions played an important role for retailers in 2020 as they had to compete for category shares in a time of reduced consumer demand. For certain categories, such as mass skin care and mass hair care, many consumers remained interested in better-quality, previously unknown brands, particularly those that are imported from countries like Israel or Switzerland.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Lithuania?
What are the major brands in Lithuania?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Diminished incomes reduced demand for non-essential category products

Private label saw share increase due to consumers seeking cheaper options

Retailers compete for consumer attention through strong price discounts

RECOVERY AND OPPORTUNITIES

Price-sensitivity to remain and continued restrictions keep purchasing power low

Naturalness expected to be key theme for category players

Local players set for growth as consumers increasingly opt for domestic products

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Diminished incomes reduced demand for non-essential category products

Private label saw share increase due to consumers seeking cheaper options

Retailers compete for consumer attention through strong price discounts

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Diminished incomes reduced demand for non-essential category products

Private label saw share increase due to consumers seeking cheaper options

Retailers compete for consumer attention through strong price discounts

RECOVERY AND OPPORTUNITIES

Price-sensitivity to remain and continued restrictions keep purchasing power low

Naturalness expected to be key theme for category players

Local players set for growth as consumers increasingly opt for domestic products

CATEGORY DATA

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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