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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Lithuania

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass facial care grows

Face care was one of the best-growing subcategories in beauty and personal care in 2017. The subcategory also demonstrated good growth in the mass segment, despite growing demand in the premium segment.

Mass body care declines

Mass body care recorded the worst performance in mass beauty and personal care in 2017. The subcategory was negatively impacted by two key factors.

Mass hair care stagnates

Mass hair care is also severely impacted by constant promotions and discounts. Sales of mass hair care were also impacted by the shift towards professional salon hair care in Lithuania in 2017.

COMPETITIVE LANDSCAPE

Major global players lead

L'Oréal Baltic SIA and Nivea Polska Sp zoo remained the leaders in mass beauty and personal care in Lithuania in 2017. Both companies have a strong presence across various categories with key brands, such as L'Oréal Paris and Maybelline in colour cosmetics and facial care.

Good results from direct sellers

Mass beauty and personal care is important for direct sellers’ brands in Lithuania. Direct selling brands such as Oriflame and Avon covered a significant part of mass beauty and personal care sales in 2017.

Slight decrease by key local player

Biok UAB was the leading local player in mass beauty and personal care in 2017. The company enjoys a good reputation for value for money products, constant new product development and consistent brand support.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Lithuania?
What are the major brands in Lithuania?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

Mass facial care grows

Mass body care declines

Mass hair care stagnates

COMPETITIVE LANDSCAPE

Major global players lead

Good results from direct sellers

Slight decrease by key local player

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Added value and higher quality

Pharmacies expanding product offer

Major players and local dynamo

Problem solving and added value

Consistent growth with no major fluctuations

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass facial care grows

Mass body care declines

Mass hair care stagnates

COMPETITIVE LANDSCAPE

Major global players lead

Good results from direct sellers

Slight decrease by key local player

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

Mass facial care grows

Mass body care declines

Mass hair care stagnates

COMPETITIVE LANDSCAPE

Major global players lead

Good results from direct sellers

Slight decrease by key local player

CATEGORY DATA

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Added value and higher quality

Pharmacies expanding product offer

Major players and local dynamo

Problem solving and added value

Consistent growth with no major fluctuations

MARKET DATA

SOURCES

Why buy this report?

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