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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in France

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass beauty and personal care continues to decline

For the second consecutive year, mass beauty and personal care posted a decline in current value terms in 2017. Several factors explain this fall.

The organic and natural offer sees accelerated development in mass retailing

In a declining market, organic and natural products are seen as a new source of growth. Established brands such as Yves Rocher, which are based on naturalness, are doing well.

Changes in distribution

In a context in which the mainstream offer is hardly renewed, consumers are moving from hypermarkets and supermarkets to other channels, such as hard discounters and variety stores, which offer the same products at lower prices, whilst other consumers have turned to pharmacies. Pharmacies not only enjoy a high level of confidence amongst consumers, but also have a low-price policy in order to attract mass consumers.

COMPETITIVE LANDSCAPE

Masstige is accelerating

To attract consumers, hypermarkets and supermarkets are expanding their offer with new brands that have a premium positioning, in a strategy of moving upscale and offering exclusivity. Thus, in 2017, the nail polish brand Essie arrived in mass-market retailers, and Sally Hansen entered Carrefour.

The renewal of the L’Oréal Groupe offer

With price wars, promotions and new consumer behaviours, the leaders were hit hardest, and their market shares and/or sales fell. As a result, L'Oréal Groupe with its subsidiaries L'Oréal, Gemey Maybelline Garnier and LaScad Laboratories, is reviewing its product lines, with naturalness at the core of new development.

The launch of natural products

In 2017, the Swedish natural brand Barnängen arrived in France. Private label producers also developed their own organic ranges; the most recent being Monoprix, which launched its own organic skin care line, La Beauté Bio, certified by the French organic cosmetics label Cosmebio, in 2017.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in France?
What are the major brands in France?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in France - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care continues to decline

The organic and natural offer sees accelerated development in mass retailing

Changes in distribution

COMPETITIVE LANDSCAPE

Masstige is accelerating

The renewal of the L’Oréal Groupe offer

The launch of natural products

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass beauty and personal care continues to decline

The organic and natural offer sees accelerated development in mass retailing

Changes in distribution

COMPETITIVE LANDSCAPE

Masstige is accelerating

The renewal of the L’Oréal Groupe offer

The launch of natural products

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in France - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care continues to decline

The organic and natural offer sees accelerated development in mass retailing

Changes in distribution

COMPETITIVE LANDSCAPE

Masstige is accelerating

The renewal of the L’Oréal Groupe offer

The launch of natural products

CATEGORY DATA

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

MARKET DATA

SOURCES

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