“Green” trends are expected to continue over the forecast period, with organic products set to become more prominent. Examples areas where organic is tipped to be a hit include colour cosmetics, shampoo (also silicone-free shampoo), and deodorant (free from aluminium salts).
Solid formats continue to extend into different categories in mass beauty and personal care, such as shampoo, shower, deodorant, oral care, depilatories, and men’s grooming. However, while such formats are appearing, they are struggling to break through into the mainstream.
Consumers are increasingly seeking and seduced by good quality products at affordable prices, and this is expected to continue over the forecast period – especially in the inflationary context. Mass brands such as Essence and Catrice (from Cosnova GmbH) provide good examples of equal quality at lower prices within the segment.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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