Executive Summary

Jun 2019
PROSPECTS
Mass beauty and personal care sales set to slow down despite positive year

The marginal sales growth recorded in 2018 will not be enough to help reverse the negative trend for mass beauty and personal care, as the category is predicted to lose more steam in the forecast period. Many factors can explain the loss in value sales experienced by the mass market.

Natural products are on players’ agenda

Having no other choice but to reassure consumers about the composition of beauty care products, brands and private labels alike are developing ranges of organic-certified care in heavyweight product categories such as shower/bath, skin care or hair care whilst millennials increasingly demand natural make-up. Natural beauty products are not new.

Distribution dynamics are evolving

The mass beauty and personal care distribution landscape is also evolving. The category’s leading distribution network duo – supermarkets and hypermarkets – is losing shares despite the arrival on shelves of a new generation of “greener and safer” beauty care products.

COMPETITIVE LANDSCAPE
L’Oréal hits big with new La Provençale Bio brand

More than ever, the French are wary of major brands and the composition of their cosmetics. In mass distribution (supermarkets and hypermarkets), whilst the turnover for hygiene and beauty care is falling, sales of organic-certified products are surging.

Market dynamism depends on new product launches

Following the scandals regarding ingredients’ harmfulness, consumers are turning to products that are more natural and "free from" alternatives, which now eliminate allergens, aluminium salts and/or parabens. The market witnesses small organic or natural brands increasing their presence in the generalist channels.

Millennials boost market for colour cosmetics

The millennial generation has captured the attention of the media and is greatly contributing to the transformation of the consumer sector, including beauty care products and its make-up segment in particular. Hyper-connected young consumers do not hesitate to display new beauty desires.

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Mass Beauty and Personal Care in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in France?
  • What are the major brands in France?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in France - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care sales set to slow down despite positive year
Natural products are on players’ agenda
Distribution dynamics are evolving

COMPETITIVE LANDSCAPE

L’Oréal hits big with new La Provençale Bio brand
Market dynamism depends on new product launches
Millennials boost market for colour cosmetics

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows in 2018
Oral care is the most dynamic sales performer in 2018
Brands and distribution channels try to adjust to the changing industry landscape
Demand for natural products drives innovation
Beauty and personal care sales predicted to grow despite remaining challenges

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources