The marginal sales growth recorded in 2018 will not be enough to help reverse the negative trend for mass beauty and personal care, as the category is predicted to lose more steam in the forecast period. Many factors can explain the loss in value sales experienced by the mass market.
Having no other choice but to reassure consumers about the composition of beauty care products, brands and private labels alike are developing ranges of organic-certified care in heavyweight product categories such as shower/bath, skin care or hair care whilst millennials increasingly demand natural make-up. Natural beauty products are not new.
The mass beauty and personal care distribution landscape is also evolving. The category’s leading distribution network duo – supermarkets and hypermarkets – is losing shares despite the arrival on shelves of a new generation of “greener and safer” beauty care products.
More than ever, the French are wary of major brands and the composition of their cosmetics. In mass distribution (supermarkets and hypermarkets), whilst the turnover for hygiene and beauty care is falling, sales of organic-certified products are surging.
Following the scandals regarding ingredients’ harmfulness, consumers are turning to products that are more natural and "free from" alternatives, which now eliminate allergens, aluminium salts and/or parabens. The market witnesses small organic or natural brands increasing their presence in the generalist channels.
The millennial generation has captured the attention of the media and is greatly contributing to the transformation of the consumer sector, including beauty care products and its make-up segment in particular. Hyper-connected young consumers do not hesitate to display new beauty desires.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mass Beauty and Personal Care in France market research report includes:
Our market research reports answer questions such as:
Why buy this report?