Mass beauty and personal care has faced a challenging economic environment in recent years, with inflation levels reaching historic highs and leading to a slowdown in sales. This has placed pressure on players and retailers to review their strategies and find new ways to attract consumers who are increasingly looking for affordable options.
Over the forecast period, an increasing number of mass brands are expected to adopt a more natural approach to health and beauty. This shift is likely to prompt some consumers to seek out more affordable natural products to incorporate into their daily beauty routines.
Mass beauty and personal care is poised for significant growth via e-commerce over the forecast period. This trend is being driven by extensive investments made by retailers and brand owners since the start of the pandemic, with an increasing number of players expected to improve their online platforms and apps to enhance the customer experience.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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