Mass skin care had an outstanding 2020 with current value growth of 12%. Growth was driven by consumers applying skin care treatments at home as it was impossible to do it in specialised places, plus hand creams have been an ally against the dryness left by the continuous use of hand sanitisers due to the COVID-19 pandemic.
Although the good performance of mass skin care allowed mass products in BPC to close 2020 with growth, it is important to note that many mass product categories recorded decline in the year, including colour cosmetics, fragrances and deodorants. The precariousness in the country, economic uncertainty and the prolonged lockdowns caused by COVID-19 undoubtedly had a decisive influence on results in 2020.
In 2020, direct selling had a particularly successful year in the mass skin care and fragrances categories. Natura successfully developed a digital platform that allowed it to have a greater reach and to be able to sell online.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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