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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in the US

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The share of mass colour cosmetics is expected to decline

The mass segment is experiencing positive but minimal growth, although the competition from premium beauty and personal care is intensifying, particularly in colour cosmetics and skin care. Mass colour cosmetics experienced slower growth in 2017 than in 2016, and the share of mass colour cosmetics within overall colour cosmetics is expected to decline during the forecast period to 2022.

A notable mass activity is the Cover Girl relaunch, which has its challenges

Following its acquisitions in 2016, Coty spent much of 2017 on the relaunch and modernisation of marketing for its Cover Girl and Clairol brands. However, mass colour cosmetics and mass hair colourants have become increasingly competitive, dynamic and fluid with respect to shelf allocation and promotional intensity.

Indie mass colour cosmetics brands continue to take share from legacy mass brands

There have been significant advances amongst indie brands in mass colour cosmetics. These brands are taking share from established mass players.

COMPETITIVE LANDSCAPE

Masstige colour cosmetics and skin care brands represent bright spots

Although premium beauty categories continued to outperform mass beauty categories in the US in 2017, the market witnessed a growing range of colour cosmetics brands being introduced in the masstige segment. Masstige brands sit at the high-end of the mass segment.

Ulta Beauty brings in influencer-led masstige brands

One of the best examples of successfully incorporating masstige brands, in a market environment that currently favours premium brands, is Ulta Beauty’s efforts in 2017 to shift its product mix from mainly mass to also include masstige brands. The beauty specialist retailer has diversified its offerings to provide multiple price tiers to reach a wide range of consumers.

The outlook for masstige brands

Masstige brands are expected to grow in the US, satisfying expectations that are more aligned to premium consumers but at price points and through channels that are akin to the mass segment. As seen in the performance of successful masstige brands, the forecast period is likely to witness more acquisitions by legacy brands of niche masstige beauty brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in USA?
What are the major brands in USA?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in the US - Category analysis

HEADLINES

PROSPECTS

The share of mass colour cosmetics is expected to decline

A notable mass activity is the Cover Girl relaunch, which has its challenges

Indie mass colour cosmetics brands continue to take share from legacy mass brands

COMPETITIVE LANDSCAPE

Masstige colour cosmetics and skin care brands represent bright spots

Ulta Beauty brings in influencer-led masstige brands

The outlook for masstige brands

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The share of mass colour cosmetics is expected to decline

A notable mass activity is the Cover Girl relaunch, which has its challenges

Indie mass colour cosmetics brands continue to take share from legacy mass brands

COMPETITIVE LANDSCAPE

Masstige colour cosmetics and skin care brands represent bright spots

Ulta Beauty brings in influencer-led masstige brands

The outlook for masstige brands

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in the US - Category analysis

HEADLINES

PROSPECTS

The share of mass colour cosmetics is expected to decline

A notable mass activity is the Cover Girl relaunch, which has its challenges

Indie mass colour cosmetics brands continue to take share from legacy mass brands

COMPETITIVE LANDSCAPE

Masstige colour cosmetics and skin care brands represent bright spots

Ulta Beauty brings in influencer-led masstige brands

The outlook for masstige brands

CATEGORY DATA

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

SOURCES

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