As macroeconomic difficulties continue to be on the agenda, many Americans will remain cautious with their spending and priorities, which will manifest itself in a persistently narrowing gap between the mass and premium segments of beauty and personal care over the forecast period.
Mass channels have become more aggressive in their beauty offerings, using retailer partnerships and exclusive collaborations to drive traffic and elevate the mass shopping experience. Going forward, mass beauty channels may be able to further leverage consumer price sensitivity, but brand selection and product assortment will be key.
The beauty and personal care industry in the US has been increasingly joining the trend of diversity and inclusivity, supporting actions and legislation that help to end discrimination, such as the CROWN act to end race-based hair discrimination in the workplace. Black women’s hair had previously sometimes been perceived as unprofessional in the workplace.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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