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Mass Beauty and Personal Care in the US
April 2021
2020 IMPACT
Mass hygiene categories benefiting from COVID-19 pandemic
As a result of COVID-19’s immense impact on consumer health in 2020, demand for affordable hygiene products in beauty and personal care increased to historic levels. Categories such as liquid soap, hand sanitiser and body washes all uniquely benefited during 2020 as consumers purchased these products at record rates in order to defend themselves against the virus.
Consumers seek out the reliability and trust of established mass brands
Beauty fatigue made its way to many consumers as brands altered their digital marketing strategies during the pandemic to increase their exposure online. Numerous launches, daily emails and targeted ads pushed many consumers to step away and re-evaluate their own beauty routines.
Cross-category launches and commitments to clean beauty expand masstige offerings
Brands across the industry are looking to expand and diversify their product offerings. This is a particularly bright spot for masstige players as increased price sensitivity has encouraged many consumers to trade down from their premium routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Mass Beauty and Personal Care in USA?
Which are the leading brands in USA?
How are products distributed in USA?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in the US - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Mass hygiene categories benefiting from COVID-19 pandemic
Consumers seek out the reliability and trust of established mass brands
Cross-category launches and commitments to clean beauty expand masstige offerings
RECOVERY AND OPPORTUNITIES
E-commerce growth accelerates for mass beauty and personal care
Consumer movement key to certain mass categories
Strong digital engagements needed to achieve a successful omnichannel presence
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
Beauty and Personal Care in the US - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Mass Beauty and Personal Care
Mass Baby and Child-specific Products
Mass Bath and Shower
Mass Eye Liner/Pencil
Mass Eye Shadow
Mass Mascara
Mass Other Lash and Brow Make-Up
Mass BB/CC Creams
Mass Blusher/Bronzer/Highlighter
Mass Foundation/Concealer
Mass Powder
Mass Other Facial Make-Up
Mass Lip Gloss
Mass Lip Liner/Pencil
Mass Lipstick
Mass Other Lip Products
Mass Nail Polish
Mass Nail Treatments/Strengthener
Mass Polish Remover
Mass Other Nail Products
Mass Colour Cosmetics Sets/Kits
Mass Deodorants
Mass Men's Fragrances
Mass Women's Fragrances
Mass Unisex Fragrances
Mass Fragrance Sets/Kits
Mass Hair Care
Mass Firming/Anti-Cellulite Body Care
Mass General Purpose Body Care
Mass Acne Treatments
Mass Face Masks
Mass Facial Cleansing Wipes
Mass Basic Moisturisers
Mass Anti-Agers
Mass Lip Care
Mass Liquid/Cream/Gel/Bar Cleansers
Mass Toners
Mass Hand Care
Mass Skin Care Sets/Kits
Mass Aftersun
Mass Self-Tanning
Mass Sun Protection
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Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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