Direct selling is a solid channel in the Peruvian market with many of the most important companies being local and having local production, such as Yanbal or Belcorp. The three main companies in the market are direct sellers which account for over one-third of mass market sales with this position unlikely to change in the short term.
High inflation levels and political uncertainty in Peru will encourage consumers to prepare for a possible economic crisis over the forecast period. Part of this preparation will be demonstrated in a certain downgrade from more expensive brands, which will create scope for the expansion of private label.
Consumers are increasingly interested in taking care of their skin and looking young and healthy. This interest is now widening and is not only characteristic in the economy segment but is creating opportunities for mass dermocosmetic brands.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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