Companies are trying to get closer to consumers by adjusting their products to meet the needs of Latin American women. Many Latin American women have a mixed heritage, including European, Indigenous, and black ancestors which creates a wide range of skin tones.
Demand for products that are sustainable, made from recycled materials or that are recyclable remained relatively low in 2021. This is because most consumers are not yet willing to pay extra money to obtain sustainable goods.
In 2020 there were only two categories that experienced significant growth, which were mass bath and shower and oral care, both of which were associated with the fight against COVID-19 and increased hygiene standards. However, there was somewhat of a reversal of fortunes in 2021 as the government eased its COVID-19 measures slightly and consumers started to resume activities outside the home.
Direct selling retains a key role in the sales of beauty and personal care products in the country. Nonetheless, Peruvian consumers have become accustomed to visiting store-based retailers and instantly purchasing the mass beauty and personal care products that are displayed there.
As a result of the home seclusion seen during the pandemic, and the restrictions on activities outside the home, which persisted to an extent in 2021, many consumers stopped buying products such as footwear, handbags or clothing. However, there was still a desire for self-indulgence among those consumers who could afford it.
There is expected to be a growing range and variety of multifunctional mass beauty and personal care products appearing in the market over the forecast period. Consumers are expected to look for products with additional benefits which can provide additional value and convenience in their daily beauty and personal care routines.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!