Executive Summary

Jun 2019
PROSPECTS
Consumers seek to establish a direct relationship with the brands they use

Consumers want to have a direct relationship with the manufacturers of the products they use and in order to obtain that they demand constant communication through social media and web pages, where brands’ presence is now vital, since these channels have become a source of frequent consultation. Social media complements, but does not replace, mass media advertising, reaching more traditional consumers and generating massive awareness.

Greater segmention is demanded by consumers

Manufacturers have realised that customers increasingly want products that better address specific conditions or requirements, such as curly or damaged hair, dry body skin, mixed facial skin (dry-oily), blemished skin, or lifestyles such as those of athletes who have specific needs. Therefore, innovations and new launches are focused on targeting this greater segmentation, looking to reach more customers who are contacted through different communication means looking to establish active relationships.

Demand for multi-benefit products is increasing

The demand for products that offer multiple benefits is becoming more frequent, as it gives users convenience by reducing the time taken performing beauty rituals but above all allows them to optimise their expenses. The most demanded products are skin care and facial colour cosmetics that incorporate sun protection, but also fragrances with additional beneficial effects for health and anti-stressor relaxation.

COMPETITIVE LANDSCAPE
Domestic companies focus on mass market

Local companies create their products focused on the mass market enabling them to generate economies of scale, since many of them do not have significant presence abroad as multinationals do. However, within the mass market they are differentiated between those that target low-income households and those that seek to sell to middle-income households or even high-income consumers, because they recognise that within the mass market there is a wide range of prices and consumers They are highly sensitive to cost, being a decisive factor in any purchase.

Online sales are rising quickly

Beauty and personal care companies recognise the importance of online selling and internet marketing but many manufacturers do not directly engage in these processes, since they rely heavily on retailers. Department stores such as Saga Falabella have developed successful online strategies and this has helped categories such as fragrances, colour cosmetics and skin care in both premium and mass segments.

Wide distribution vital

All those brands that focus on retail need to have presence in multiple channels, especially considering the traditional ones that represent 60-70% of beauty and personal care value sales. This is why brands such as Dove, Elvive, Aval, Head & Shoulders and Protex have to be available in small independent grocery stores, in market stalls and in traditional beauty specialists in order to reach consumers across all socioeconomic levels and in all geographical contexts.

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Mass Beauty and Personal Care in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Peru?
  • What are the major brands in Peru?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Peru - Category analysis

HEADLINES

PROSPECTS

Consumers seek to establish a direct relationship with the brands they use
Greater segmention is demanded by consumers
Demand for multi-benefit products is increasing

COMPETITIVE LANDSCAPE

Domestic companies focus on mass market
Online sales are rising quickly
Wide distribution vital

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Growth rate declines in 2018
Little willingness to try new products
New competitors
New product developments focus on greater segmentation
Larger growth is expected in the future

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources