Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Switzerland

19 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Blurring boundaries between mass and premium beauty and personal care products

Over the review period, retailers and manufacturers blurred the boundaries between mass and premium products, and selective and mass retailing. For instance, organic products, which were previously limited to specialised stores such as pharmacies and drugstores with premium offerings, witnessed a strong development in mass retailing, through mass brands and private label.

Niche brands drive growth in mass beauty and personal care products

Mass skin care and make-up niche brands witnessed an outstanding performance in 2017. EOS, for example, known for its multi-flavoured, multi-coloured lip balms enjoyed great popularity over the review period and was available in most retail outlets.

Innovation also relevant in mass beauty and personal care

Mass brands have benefited greatly from both increased innovation to replicate that of premium brands, and aggressive marketing. While premium brands do innovate, they are also extending to the mass market, bringing added functionality at affordable prices.

COMPETITIVE LANDSCAPE

L’Oréal remains the undisputed leader

L’Oréal Suisse was the leading player in mass beauty and personal care in 2017. The company offers several highly recognised mass brands which are sold in mass distribution channels and have a mid- to high-priced positioning.

Mass brands account for the lion’s share in beauty and personal care

Mass products were responsible for the bulk of sales in most areas of beauty and personal care in 2017, in particular in hair care, due to the wide availability of hair care products and their value for money proposition. Bath and shower, deodorants and facial cleansing wipes also achieved significant sales in the mass category.

Mass vs masstige

Masstige, while not a new phenomenon, has witnessed many major beauty and personal care companies launching accessible premium quality products. Masstige includes products or brands which are positioned between the mass and luxury categories.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Switzerland?
What are the major brands in Switzerland?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Mass Beauty and Personal Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Blurring boundaries between mass and premium beauty and personal care products

Niche brands drive growth in mass beauty and personal care products

Innovation also relevant in mass beauty and personal care

COMPETITIVE LANDSCAPE

L’Oréal remains the undisputed leader

Mass brands account for the lion’s share in beauty and personal care

Mass vs masstige

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Blurring boundaries between mass and premium beauty and personal care products

Niche brands drive growth in mass beauty and personal care products

Innovation also relevant in mass beauty and personal care

COMPETITIVE LANDSCAPE

L’Oréal remains the undisputed leader

Mass brands account for the lion’s share in beauty and personal care

Mass vs masstige

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Blurring boundaries between mass and premium beauty and personal care products

Niche brands drive growth in mass beauty and personal care products

Innovation also relevant in mass beauty and personal care

COMPETITIVE LANDSCAPE

L’Oréal remains the undisputed leader

Mass brands account for the lion’s share in beauty and personal care

Mass vs masstige

CATEGORY DATA

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports