As current purchasing and activity patterns are expected to prevail and potentially even to intensify over the forecast period, value sales of mass beauty and personal care products are expected to continue to grow at a moderate pace. Inflation and economic uncertainty, linked strongly to the war following the Russian invasion of Ukraine, are set to ensure that consumers remain conservative in their spending.
The current leading brand manufacturers, L’Oréal and Beiersdorf, are expected to continue to occupy the top rankings over the forecast period, as their brands and products are well represented across various mass beauty and personal care categories, including skin care and sun care, but also bath and shower and hair care. They, therefore, enjoy a high level of brand recognition, trust and loyalty as many of their products are highly affordable while being seen as offering great value.
Nevertheless, the strong presence and continuously growing portfolio of leading retailers are increasing the competitive pressure on existing brands, especially given the prevailing atmosphere of financial uncertainty. Many retailers may not be able to keep up with major brands in terms of innovation, but they still offer comparable product quality and features.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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