Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Switzerland

Jun 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Despite price sensitivity, focus on essential items leads to a decline for mass products

Due to the outbreak of COVID-19 in 2020, many consumers became increasingly price sensitive, with working from home, unemployment and reduced working, impacting consumers budgets. However, despite consumers’ growing concerns about economic developments and financial and job security in 2020, mass beauty and personal care recorded a 2% decline in value sales.

High level of availability for mass beauty and care personal products throughout 2020

Mass beauty and care is widely represented at leading grocery retailer chains within Switzerland, including hyper- and supermarkets, as well as discounters. This benefited the offerings during 2020, as these were deemed essential retailers, and remained open through the year – even during lockdown periods.

L’Oréal and Beiersdorf maintain their leading positions, however, share is lost to private label

L’Oréal and Beiersdorf continued to lead mass beauty and personal products during 2020, with a wide range of highly renowned and popular affordable brands and products, including Nivea, L’Oréal, Garnier. Their strong reputations, high level of expertise and innovation leadership, managed to withstand the challenges COVID-19 posed to the market.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Switzerland?
What are the major brands in Switzerland?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite price sensitivity, focus on essential items leads to a decline for mass products

High level of availability for mass beauty and care personal products throughout 2020

L’Oréal and Beiersdorf maintain their leading positions, however, share is lost to private label

RECOVERY AND OPPORTUNITIES

Return to socialising partners with ongoing price concerns to boost sales for mass products

Mass deodorants and skin care drive sales, with a focus on natural and sustainable goods

Growth for e-commerce as players invest in the online channel

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2018-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Despite price sensitivity, focus on essential items leads to a decline for mass products

High level of availability for mass beauty and care personal products throughout 2020

L’Oréal and Beiersdorf maintain their leading positions, however, share is lost to private label

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite price sensitivity, focus on essential items leads to a decline for mass products

High level of availability for mass beauty and care personal products throughout 2020

L’Oréal and Beiersdorf maintain their leading positions, however, share is lost to private label

RECOVERY AND OPPORTUNITIES

Return to socialising partners with ongoing price concerns to boost sales for mass products

Mass deodorants and skin care drive sales, with a focus on natural and sustainable goods

Growth for e-commerce as players invest in the online channel

CATEGORY DATA

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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