Executive Summary

Jun 2019
PROSPECTS
Products for sensitive skin

An increasing number of dermatological brands and non-dermatological brands are showing a stronger focus on the launch of mass beauty and personal care products targeting consumers with sensitive skin. The deteriorating air quality in urban areas of Malaysia has led to rising numbers of consumers with skin allergies.

The premiumisation of mass ranges

The existing mass beauty and personal care ranges in Malaysia are increasingly including products with a more upscale, premium image. Lux, for example, expanded its Lux Luminique Botanical Pure shampoo range to include more variants, such as Lux Luminique Relax & Shine.

Infusion with sakura extract

Sakura extract has become one of the most popular natural ingredients, incorporated in many mass beauty and personal care products. Many mass beauty and personal care ranges were introduced in Malaysia during the review period, including Eversoft Skinz Blossom White, Lux Sakura Bloom Brightening Shower Cream, Garnier Skin Naturals Sakura White Pinkish Radiance Ultimate Serum, Sunsilk Sakura and Raspberry Shine & Soft, the Dove Sakura hair care range, including standard shampoos and conditioners, Clear Sakura Fresh Anti Dandruff shampoo, and many more.

COMPETITIVE LANDSCAPE
International giants maintain their competitiveness

International beauty and personal care players such as Unilever, L’Oréal, Wipro Unza, Procter & Gamble and Johnson & Johnson remained strong in mass beauty and personal care in 2018. These players market diverse ranges of mass beauty and personal care brands, such as Sunsilk, Johnson’s Baby, Safi, Maybelline and Lifebuoy, cutting across categories including bath and shower, hair care, colour cosmetics and many more.

Discounts and promotions

Discounts and promotions remained important marketing strategies for various mass beauty and personal care brands in the review period. Ranges in categories such as bath and shower, oral care, hair care, skin care and colour cosmetics were constantly offered at promotional prices to attract consumers.

Forecast period trends

During the forecast period, a larger number of international players are expected to enter the competitive landscape in mass beauty and personal care in Malaysia. This is because the rising number of younger Malaysians who are exposed to international travel experiences will become more adventurous in terms of trying out the mass beauty and personal care brands they encounter during their travels.

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Mass Beauty and Personal Care in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Malaysia?
  • What are the major brands in Malaysia?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Products for sensitive skin
The premiumisation of mass ranges
Infusion with sakura extract

COMPETITIVE LANDSCAPE

International giants maintain their competitiveness
Discounts and promotions
Forecast period trends

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

An active year in beauty and personal care
A strong performance for products containing natural ingredients
Competitive landscape
Sensitive skin ranges are available in specialist retailers
Positive outlook for the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources