Mass beauty and personal care is expected to see a further influx of K-Beauty and J-Beauty brands, with these being expected to gain significant attention over forecast period. Retailers like Watsons are also looking to embrace this trend, with it launching its first and biggest Korean Beauty Fiesta “I Got Seoul” campaign in 2022 in collaboration with Korea Tourism Organisation Malaysia office.
Local sales of mass beauty and personal care could face increased competition from parallel-importing of products from foreign e-commerce platforms. These platforms typically carry an extensive range of mass beauty and personal care products from other countries.
Another accelerating trend being seen among some up-and-coming domestic beauty brands is the prioritising of halal cosmetics and toiletries in terms of new product development. These brands are gaining attention in Malaysia by targeting younger generations of Muslim consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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