Mass beauty and personal care products are set to remain popular with consumers in Austria. The more affordable unit prices of mass, compared to much more expensive premium, products will continue to be a strong purchasing criterion for consumers.
Health and personal care stores is set to remain the most popular retail channel for mass beauty and care products. The most popular of these stores include the chains dm-Drogerie Markt, Bipa and Müller.
Multinationals with well-known and trusted brands and a long tradition in beauty and personal care (popular mass brands include Nivea, Oral-B, Maybelline New York, Schwarzkopf, Max Factor, L’Oréal Paris and Dove, to name a few) are likely to continue to account for the vast majority of retail value sales. Leading multinationals in mass beauty and personal care include Beiersdorf, L’Oréal Österreich, Henkel Central & Eastern Europe and Procter & Gamble Austria.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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