Mass Beauty and Personal Care in Austria

June 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mass Beauty and Personal Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mass Beauty and Personal Care in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mass Beauty and Personal Care in Austria?
  • Which are the leading brands in Austria?
  • How are products distributed in Austria?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
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Mass Beauty and Personal Care in Austria - Category analysis

KEY DATA FINDINGS

Return to pre-pandemic lifestyles and inflationary pressures boost demand and retail value sales, respectively
Mass colour cosmetics benefits from the resumption of out-of-home lifestyles while a long, hot summer and holidays boost mass sun care
L'Oréal and Beiersdorf continue to compete fiercely
Price advantage to maintain popularity of mass beauty and personal care
Wide outlet and product choice to favour health and personal care stores
Multinationals to shape the direction of beauty and personal care
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027

Beauty and Personal Care in Austria - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Mass Beauty and Personal Care

  • Mass Baby and Child-specific Products
  • Mass Bath and Shower
      • Mass Eye Liner/Pencil
      • Mass Eye Shadow
      • Mass Mascara
      • Mass Other Lash and Brow Make-Up
      • Mass BB/CC Creams
      • Mass Blusher/Bronzer/Highlighter
      • Mass Foundation/Concealer
      • Mass Powder
      • Mass Other Facial Make-Up
      • Mass Lip Gloss
      • Mass Lip Liner/Pencil
      • Mass Lipstick
      • Mass Other Lip Products
      • Mass Nail Polish
      • Mass Nail Treatments/Strengthener
      • Mass Polish Remover
      • Mass Other Nail Products
    • Mass Colour Cosmetics Sets/Kits
  • Mass Deodorants
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits
  • Mass Hair Care
      • Mass Firming/Anti-Cellulite Body Care
      • Mass General Purpose Body Care
      • Mass Acne Treatments
      • Mass Face Masks
      • Mass Facial Cleansing Wipes
        • Mass Basic Moisturisers
        • Mass Anti-Agers
      • Mass Lip Care
      • Mass Liquid/Cream/Gel/Bar Cleansers
      • Mass Toners
    • Mass Hand Care
    • Mass Skin Care Sets/Kits
    • Mass Aftersun
    • Mass Self-Tanning
    • Mass Sun Protection

Mass Beauty and Personal Care

This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.

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