As long as inflation remains high, mass beauty and personal care products will outperform premium in terms of both constant value and volume growth. Also, within the mass segment, there will continue to be a degree of trading down, until inflation comes under control.
The local production of mass beauty and personal care products will remain limited. Global brands will maintain their strong foothold due to their long-established reputation and well-thought-out marketing activities, as well as extensive distribution networks.
Due to the huge impact of COVID-19, a back-to-basics approach will occur with a shift towards simplicity and natural ingredients. There was a similar consumer shift arising from the 2008 global financial crisis.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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