Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Serbia

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers show reluctance to spend on premium products due to the economic impact of COVID-19

Many categories of mass beauty and personal care received a boost to their sales or at least did not see decline during 2020 due to the impact of COVID-19 on consumer spending. Consumers in Serbia were fairly reluctant to spend a lot on premium products in times of expected economic crisis, even though their incomes were rising towards the end of the review period leading to increased purchases of more premium products.

Mass beauty and personal care sees overall decline driven by consumers avoiding non-essential purchases

Despite positive growth in several categories, mass beauty and personal care as a whole declined in 2020 in current value terms and the reason for this was also pandemic-related negative economic trends. Besides the observed shift from premium to mass products, many consumers restrained their spending to only necessary products during 2020 which had a negative effect on demand for overall mass beauty and personal care.

E-commerce and expanding retail chains benefit the most from the COVID-19 lockdown

E-commerce and certain medium-sized modern retailers such as supermarkets and drugstores/parapharmacies grew the most in 2020 as a consequence of the COVID-19 lockdown in Serbia. E-commerce increased in popularity thanks to the fact that it offered safe purchase, with no need to leave home, and provided convenience for the consumer in view of the country’s curfew hours imposed during 2020 which limited visits to retail stores.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Serbia?
What are the major brands in Serbia?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers show reluctance to spend on premium products due to the economic impact of COVID-19

Mass beauty and personal care sees overall decline driven by consumers avoiding non-essential purchases

E-commerce and expanding retail chains benefit the most from the COVID-19 lockdown

RECOVERY AND OPPORTUNITIES

Strong rebound expected for mass beauty and personal care 2021 as COVID-19 social restrictions ease

Slowing purchases of hand soap products lead to projected decline in mass bath and shower in 2021

Consumers’ reduced spending power and the expansion of retail chains will support the growth of private label

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers show reluctance to spend on premium products due to the economic impact of COVID-19

Mass beauty and personal care sees overall decline driven by consumers avoiding non-essential purchases

E-commerce and expanding retail chains benefit the most from the COVID-19 lockdown

Overview

Why buy this report?

SAMPLES

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Overview

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Table of Contents

Mass Beauty and Personal Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers show reluctance to spend on premium products due to the economic impact of COVID-19

Mass beauty and personal care sees overall decline driven by consumers avoiding non-essential purchases

E-commerce and expanding retail chains benefit the most from the COVID-19 lockdown

RECOVERY AND OPPORTUNITIES

Strong rebound expected for mass beauty and personal care 2021 as COVID-19 social restrictions ease

Slowing purchases of hand soap products lead to projected decline in mass bath and shower in 2021

Consumers’ reduced spending power and the expansion of retail chains will support the growth of private label

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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