Mass beauty and personal care in Serbia is projected to be somewhat negatively impacted by the country’s increasing inflation rate and consumers’ declining disposable income. In 2023, consumers are expected to become even more price-sensitive, and there may be a continued shift towards lower-priced mass beauty and personal care or a greater focus on price reductions and promotions.
The demand for effective and distinctive mass beauty and personal care products is expected to be driven by growing consumer awareness. Players are anticipated to introduce new products with unique ingredients, especially in mass skin care.
The active development and growth of retail e-commerce is intensifying competition in mass beauty and personal care. Smaller players have the advantage that they can become more visible through online sales.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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