The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Most consumers regularly purchase mass beauty and personal care goods in Serbia, which underpins the category’s strength, while premium beauty and personal care has a limited consumer base in comparison. At the end of the review period mass beauty and personal care products often led in terms of innovation, because of their wide consumer bases.
Mass beauty and personal care products received heavy advertising support in Serbia in 2019, but only larger and more financially strong players could afford extensive and continuous campaigns through the most effective channel – TV advertising. Social networks were also gaining importance for marketing activities.
Beauty and personal care private label offerings remained limited to the mass segment in 2019, as consumers were only beginning to trust the quality of these brands, and were unwilling to pay premium prices for brands in which they had low confidence. Furthermore, brand loyalty and identification also remained at much lower levels within the mass segment in 2019, giving private labels the potential to thrive.
Sales of mass beauty and personal care are now expected to see negative growth of 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.
Mass bath and shower and mass baby- and child-specific products are both set to perform relatively well in 2020, the former maintaining the level of growth seen in 2019, and the latter also remaining in good growth territory. Both of these categories are supported by their essential nature.
As recovery from COVID-19 continues, the category is expected to see interest in cheaper alternatives, mass, masstige and private label offerings. This will be due to consumers’ reduced spending power, and the fact that they have become used to such offerings during lockdown.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mass Beauty and Personal Care in Serbia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.