The trend towards higher quality and value-added features should lead to premiumisation within mass beauty and personal care over the forecast period and will likely remain an important driver of value growth. Sales should also benefit from consumers looking for more affordable products with high quality features, including more premium ingredients that mimic those previously only found in premium products.
According to Euromonitor's Voice of the Consumer: Digital Survey, the percentage of TikTok users in Mexico increased from 25% in 2020 to 58% in 2022, which is a significantly higher rate than the global average of 39%. In addition, the frequency of TikTok usage in Mexico has also increased, with 61% of users now reporting using the app several times a day, up from 41% in 2020.
Consumer interest in environmental responsibility, responsible consumption and sustainability, and the need to find ethical brands with natural, clean and body-friendly ingredients will continue to gain traction in the marketplace. While brands in the mass segment used to focus on offering the best value products, the brands that consumers take home in the future will increasingly be those that also better align with a consumer’s ethical values.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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