Mass beauty and personal care continued to dominate overall beauty and personal care value sales in the Dominican Republic in 2021 as it did throughout the review period, accounting for more than 18 times the value sales than for premium products. In 2020, mass beauty and personal care was hit by the pandemic, mainly due to people going out less and spending less on mass products such as colour cosmetics and fragrances.
The direct selling channel continued to thrive in mass beauty and personal care in the Dominican Republic, with major direct seller, Grupo Transbel, claiming the leading position again in 2021. Grupo Transbel’s portfolio is comprised of three brands that are segmented to appeal to specific demographics.
Modern grocery retailers such as Supermercado El Nacional, Jumbo (Grupo CCN), Supermercado Bravo and La Sirena (Grupo Ramos) have developed ranges of private label beauty and personal care products within products such as bar soap, shampoo, conditioners and wipes. These products are not only affordable but also have widespread availability, particularly in comparison with imported bands.
Mass beauty and personal care product will register moderate constant value growth and will register higher volume growth than premium beauty and personal care products. With consumers expected to be price sensitive, as inflation continues to feed into higher retail prices, as factors such as rising global rising energy prices maintain inflationary pressure, consumers will prioritise value for money.
Lower-income consumers will continue to shop at local convenience stores (colmados), as they are often more accessible than modern grocery retailers, particularly if consumers do not have a car. In addition, the local colmado often gives such consumer a line of credit.
A back-to-basics approach will occur with a shift towards simplicity and natural ingredients will be seen within mass products. This will also be influenced by rising concerns over health and the environment.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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