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The ongoing and rising popularity of mass pharmacy brands was seen to continue to benefit mass beauty and personal care in Norway in 2019. Brands such as Cosmica (ACO Hud Norge AS) were cited as good examples of this, and continued to show positive growth in beauty and personal care overall.
Premiumisation within the mass segment continued to add value in 2019. This was particularly evident in the pharmacy channels, as products positioned themselves to adhere to the most popular trends for natural and organic products, with minimalistic packaging, and eco-friendly certifications.
L'Oréal Norge AS continued to lead in 2019, with a decent lead on Orkla Care AS, and with ACO Hud Norge AS in third place. Beyond this, the rest of the segment remains fragmented in company terms.
Sales of mass beauty and personal care are expected to decline by 4% in 2020 in 2019 constant value terms. However, this is more driven by the gradual switch from mass to premium beauty products, than caused by a direct impact of COVID-19.
Norway has not yet seen any major impacts in beauty and personal care, directly caused by COVID-19. Whilst some sub-categories are being affected by purchasing trends and changes in lifestyle, this is to a smaller degree.
As the main challenge to mass beauty and personal care comes from the premium segment, mass product players have opportunities to upgrade their offerings to give them a more premium positioning. There is great scope for innovation in “clean beauty”, as Scandi-Beauty is a newer trend in Norway and therefore still gaining popularity.
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Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.