Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Australia

19 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass skin care is projected to see growth in the forecast period

Mass beauty and personal care is projected to continue to increase in value terms at constant 2017 prices over the forecast period. Growth will be driven by positive performances in all categories, with the exception of mass fragrances.

Discount pharmacies drive growth in mass beauty and personal care

Over the forecast period, discount pharmacies will continue to be a key driver of sales in mass beauty and personal care. Over the years, this channel saw a steady increase in value share across all beauty and personal care categories, taking share away from chemists/pharmacies and supermarkets.

The growth of digital channels

As consumers in Australia are highly connected to digital channels, discount pharmacies have focused on developing their presence on social media platforms. Priceline, for example, has a strong presence on Facebook and Instagram, with more than 350,000 followers on Facebook and 289,000 followers on Instagram.

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong mass brands

L'Oréal Australia was the leading player in mass beauty and personal care in 2017. The company has a strong presence in mass colour cosmetics, deodorants, hair care, skin care and adult sun care, in which it operates through its large portfolio of mass brands, which include well-known names such as Maybelline, L'Oréal Paris and Garnier.

New product launches

Over the review period, L'Oréal Australia saw a steady increase in its value share, benefiting from its strong investment in product innovation. The company frequently launched new products in line with consumer trends to remain relevant.

The move towards natural and organic

Similar to the premium segment, growth in mass skin care will be supported by natural and organic brands. Natural and organic skin care brands, which in previous years were found mainly in health stores and premium beauty retailers, are becoming more accessible, and can now be found at discount pharmacies and grocery retailers.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Australia?
What are the major brands in Australia?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Mass Beauty and Personal Care in Australia - Category analysis

HEADLINES

PROSPECTS

Mass skin care is projected to see growth in the forecast period

Discount pharmacies drive growth in mass beauty and personal care

The growth of digital channels

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong mass brands

New product launches

The move towards natural and organic

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in Australia in 2017

Demand for natural products increases across all categories

International brand owners remain dominant in beauty and personal care

Retailers launch new beauty and personal care products

A positive performance is projected over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass skin care is projected to see growth in the forecast period

Discount pharmacies drive growth in mass beauty and personal care

The growth of digital channels

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong mass brands

New product launches

The move towards natural and organic

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in Australia - Category analysis

HEADLINES

PROSPECTS

Mass skin care is projected to see growth in the forecast period

Discount pharmacies drive growth in mass beauty and personal care

The growth of digital channels

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong mass brands

New product launches

The move towards natural and organic

CATEGORY DATA

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in Australia in 2017

Demand for natural products increases across all categories

International brand owners remain dominant in beauty and personal care

Retailers launch new beauty and personal care products

A positive performance is projected over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports