2022 saw the waning impact of the pandemic in the United Arab Emirates, which consequently resulted in a decline in popularity of antibacterial claims by mass beauty and personal care products, including for hand sanitisers. As a result, many brands that had heavily marketed their products as antibacterial lost momentum, while brands that focused on skin care and promoting healthy skin gained in popularity.
Loyalty among local consumers is becoming increasingly difficult to maintain, particularly in the mass segment, where customers are more price-sensitive and tend to switch between brands to find lower-priced alternatives. This trend has encouraged many players to develop loyalty programmes, although these tend to target high-end consumers.
Rising rents and utility costs are causing financial difficulties for certain consumers in the United Arab Emirates, leading some to consider downgrading or reducing their purchase of certain products to stay within their budgets. In an attempt to remain competitive, mass brands must effectively communicate the value of their products to consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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