Mass Beauty and Personal Care in China

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Overview:

Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mass Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mass Beauty and Personal Care in China report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volume and value sizes, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent research methodology, conducted in-country

This report answers:

• What is the market size of Mass Beauty and Personal Care in China?
• Which are the leading brands in China?
• How are products distributed in China?
• To what extent is e-commerce changing the retail environment and consumer demand?
• How are sales of mass versus premium beauty products evolving?
• Which products are seeing rising demand in the wake of COVID-19?
• Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
• How is the macroeconomic environment shaping demand?
• Where is future growth expected to be most dynamic?