In 2022, under the impact of the pandemic and pressure from the supply chain, many premium skin care brands opted to offer discounts and promotions to ease the pressure on their inventory. At the same time, with the impact of duty-free shops and shopping festival events, consumers are able to purchase premium skin care products at lower prices, and the price advantage of mass brands is gradually weakening.
With China lifting the lockdowns which helped to build herd immunity after the spread of COVID-19 infections, consumers’ concern about hygiene and cleanliness is likely to ease, with normalisation expected for the next five years. Mass bath and shower, which accounts for the majority of sales in bath and shower in China, is expected to see only slow growth due to this trend.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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