In 2021, the competition in the beauty and personal care industry became fiercer. Premium brands actively adopted aggressive promotion and discount strategies to attract consumers, especially during major online shopping festivals such as double 11 and June 18.
The mass segment is still the main battlefield for home-grown beauty and personal care brands. These brands are usually known for offering value for money, and have a group of loyal consumers.
Mass adult sun care returned to a higher rate of current value growth in 2021, when consumer demand spiked along with the resumption of outdoor activities and inbound travel. The recovery of offline channels such as beauty specialists and supermarkets also helped boost sales in mass adult sun care.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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