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Mass Beauty and Personal Care in China
May 2022
2021 DEVELOPMENTS
Mass brands are facing increasing competition from the premium segment
In 2021, the competition in the beauty and personal care industry became fiercer. Premium brands actively adopted aggressive promotion and discount strategies to attract consumers, especially during major online shopping festivals such as double 11 and June 18.
Local brands compete fiercely in the mass segment
The mass segment is still the main battlefield for home-grown beauty and personal care brands. These brands are usually known for offering value for money, and have a group of loyal consumers.
PROSPECTS AND OPPORTUNITIES
Mass adult sun care set to see dynamic growth post-COVID-19
Mass adult sun care returned to a higher rate of current value growth in 2021, when consumer demand spiked along with the resumption of outdoor activities and inbound travel. The recovery of offline channels such as beauty specialists and supermarkets also helped boost sales in mass adult sun care.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in China report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Mass Beauty and Personal Care in China?
Which are the leading brands in China?
How are products distributed in China?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in China - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mass brands are facing increasing competition from the premium segment
Local brands compete fiercely in the mass segment
PROSPECTS AND OPPORTUNITIES
Mass adult sun care set to see dynamic growth post-COVID-19
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care in China - Industry Overview
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Mass Beauty and Personal Care
Mass Baby and Child-specific Products
Mass Bath and Shower
Mass Eye Liner/Pencil
Mass Eye Shadow
Mass Mascara
Mass Other Lash and Brow Make-Up
Mass BB/CC Creams
Mass Blusher/Bronzer/Highlighter
Mass Foundation/Concealer
Mass Powder
Mass Other Facial Make-Up
Mass Lip Gloss
Mass Lip Liner/Pencil
Mass Lipstick
Mass Other Lip Products
Mass Nail Polish
Mass Nail Treatments/Strengthener
Mass Polish Remover
Mass Other Nail Products
Mass Colour Cosmetics Sets/Kits
Mass Deodorants
Mass Men's Fragrances
Mass Women's Fragrances
Mass Unisex Fragrances
Mass Fragrance Sets/Kits
Mass Hair Care
Mass Firming/Anti-Cellulite Body Care
Mass General Purpose Body Care
Mass Acne Treatments
Mass Face Masks
Mass Facial Cleansing Wipes
Mass Basic Moisturisers
Mass Anti-Agers
Mass Lip Care
Mass Liquid/Cream/Gel/Bar Cleansers
Mass Toners
Mass Hand Care
Mass Skin Care Sets/Kits
Mass Aftersun
Mass Self-Tanning
Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.