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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in China

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass beauty and personal care maintains its position as the market mainstay

Mass beauty and personal care represented the majority of value sales within beauty and personal care in China in 2017, although the share was lower than in 2012. Despite this decline over the review period, mass beauty and personal care registered strong value growth in 2017, underpinned by local consumers’ unwavering demand for personal grooming.

Mass skin care dominates

Mass skin care is the largest area within mass beauty and personal care, accounting for the majority of total value sales as of 2017. Its value share increased over the review period.

Mass sets/kits enjoys the highest value growth

Mass sets/kits recorded the highest value growth in 2017. Besides having a relatively smaller base compared to mass skin care and mass hair care, mass sets/kits offers an important choice of gifting ideas to locals as well as toiletry pouches for travel.

COMPETITIVE LANDSCAPE

Procter & Gamble still leads yet sees value share decline

Procter & Gamble (Guangzhou) Ltd still led value sales of mass beauty and personal care in 2017, ahead of second-placed player, L’Oréal China. Despite its leadership, Procter & Gamble continues to lose value share amid the fiercer competition as well as the consumption upgrade among locals.

L’Oréal China suffers stagnant value sales growth

A similar value share loss also occurred for L’Oréal China, with stagnant value sales growth in the review period, mainly attributed to the underperformance of MG face masks, acquired by the company in 2014. To seek a new growth engine amid intensifying competition and to stay competitive the company has managed to penetrate lower-tier cities via internet retailing.

Domestic companies show dynamic growth

In contrast to the value share loss for many multinationals among the top 10 players in mass beauty and personal care, domestic companies showed dynamic growth in 2017, represented by Jala (Group) Co Ltd, Shanghai Chicmax Cosmetics Co Ltd, Shanghai Jahwa United Co Ltd and Shanghai Pehchaolin Daily Chemical Co Ltd. With Shanghai Chicmax Cosmetics Co Ltd as an example, its One Leaf face masks have demonstrated a stellar performance since being launched in 2014.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in China?
What are the major brands in China?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in China - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care maintains its position as the market mainstay

Mass skin care dominates

Mass sets/kits enjoys the highest value growth

COMPETITIVE LANDSCAPE

Procter & Gamble still leads yet sees value share decline

L’Oréal China suffers stagnant value sales growth

Domestic companies show dynamic growth

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass beauty and personal care maintains its position as the market mainstay

Mass skin care dominates

Mass sets/kits enjoys the highest value growth

COMPETITIVE LANDSCAPE

Procter & Gamble still leads yet sees value share decline

L’Oréal China suffers stagnant value sales growth

Domestic companies show dynamic growth

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in China - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care maintains its position as the market mainstay

Mass skin care dominates

Mass sets/kits enjoys the highest value growth

COMPETITIVE LANDSCAPE

Procter & Gamble still leads yet sees value share decline

L’Oréal China suffers stagnant value sales growth

Domestic companies show dynamic growth

CATEGORY DATA

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

SOURCES

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