In the near future, Ukrainians are expected to start returning to the country, depending on when the war ends. Despite the attraction of other European destinations, many citizens still prefer their home country.
Mass hair care and mass skin care will remain the largest value categories in mass beauty and personal care over the forecast period, followed by mass colour cosmetics and mass bath and shower in terms of priority. In the near future, the consumer focus will remain on basic routines and thus on assortments of shampoos, body wash/shower gel, bar soap, and mascara among other perceived essentials.
In the future, the competitive landscape is likely to evolve with local players gaining a stronger presence following the challenges of the war. An increasing number of small brands are expected to emerge, with the likes of Mr Scrubber and Sister’s Aroma also having the potential to further strengthen their positions following their experience in the tough operational environment.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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