Competitive Landscape
Top Players Strengthen Dominance through Trusted Brands and Broad Portfolios
Men’s grooming in Laos remained concentrated in 2025. The Procter & Gamble Co’s share slightly declined to 49% in 2025, but it maintained a commanding lead, primarily through its flagship brand Gillette in men’s shaving.
Gatsby and Tros Expand Portfolios and Marketing to Capture Growing Male Grooming Demand
Emerging companies are making significant inroads in the Lao men’s grooming scene, with Mandom Corporation’s Gatsby brand standing out due to its strategic portfolio expansion and increased marketing efforts. Traditionally strong in hair styling, Gatsby broadened its footprint in 2025 into men’s grooming and facial care, particularly with its cooling face wash oil clear range featuring multiple formulations such as anti-acne, brightening, oil control and the newly launched ice freeze variant.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Laos?
- Which are the leading brands in Laos?
- How are products distributed in Laos?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Laos - Category analysis
Key Data Insights
Men's Grooming Summary
Steady Growth Driven by Toiletries Amid Rising Consumer Expenditure
Brands Capitalise on Multifunctionality and Self-Care Trends to Aid Growth
Garnier Men Taps Simplicity in Urban Skin Care Push
Mass Daily-Use Toiletries to Capture Demand with Cooling and Affordability
Skin Care Innovations and Sachet Formats to Boost Male Grooming Engagement
Top Players Strengthen Dominance through Trusted Brands and Broad Portfolios
Gatsby and Tros Expand Portfolios and Marketing to Capture Growing Male Grooming Demand
Small Local Grocers and Supermarkets Drive Dominance through Promotions and Convenience
Beauty and Personal Care in Laos - Industry Overview
2025 Developments
Key Data Insights
Mass and Premium Segments Grow, Driven by Affordability and Clean Beauty Focus
Skin Care and Baby Products Lead as Multifunctional Daily-Use Products Surge
Thai Brands Accelerate Growth with Barrier-Boosting Skin Care Innovations
Affordable Multifunctional Products to Propel Category Expansion Amid Economic Caution
Skin Care to Maintain Dominance While Baby and Child Care Surges
Natural, Multifunctional Product Demand to Reshape Consumer Choices and Retail Strategies
Top Players Consolidate Leadership through Portfolio Breadth and Distribution
Emerging Thai Brands and Product Innovation Drive Growth and Open New Opportunities
Retail Offline Sustains Dominance as Modern Grocery Formats Expand Reach
Social Commerce and Digital Trends Elevate E-Commerce’S Indirect Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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