Nappies/Diapers/Pants in Cameroon

PRE-COVID-19 PERFORMANCE

Arrival of government quality standards has a huge impact on nappies/diapers/pants

2019 was a watershed year for nappies/diapers/pants in Cameroon as long-awaited government safety standards were finally introduced on all products in the category. During February 2019, the sale of imported disposable nappies/diapers/pants was suspended temporarily across Cameroon due to government concerns that significant volumes of disposable nappies/top/pants being imported into the country may contain harmful chemicals and dangerous substances.

International players remain preeminent in nappies/diapers/pants

With quality a major concern for many consumers when it comes to nappies/diapers/pants, sales in the category remain dominated by international brands. Well-known names such as Pampers, Oridel and Huggies can be expected to continue enjoying good penetration in Cameroon, not least due to high levels of consumer loyalty.

Less expensive brands poised to emerge strongly as demand widens

Demand for value-added products and international brands tend to be limited to affluent consumers living in Douala and Yaoundé. With demand for nappies/diapers/pants emerging strongly among less affluent consumers, numerous players are vying to capture considerable latent demand by offering less expensive, value-added products that represent excellent value for money.

2020 AND BEYOND

COVID-19 impact

Sales of nappies/diapers/pants are now expected to grow by 19% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is in line with the 19% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within nappies/diapers/pants

With the incomes of considerable numbers of consumers under severe pressure due to COVID-19, it is possible that some will be avoiding purchasing higher-priced, value-added types of nappies/diapers/pants, opting instead for more basic items with lower prices.

Recovery and opportunities

Nappies/diapers/pants is expected to continue recording very strong sales growth over the forecast period as the consumer base for the category continues to expand and these products increasingly come to be seen as essential. The impact of COVID-19 is unlikely to present much of a threat to the situation, although any serious and/or lasting economic recession will inevitably place limits on the category’s growth potential during the first half of the forecast period.

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