Nappies/Diapers/Pants in Dominican Republic

PRE-COVID-19 PERFORMANCE

Steady consumer demand for nappies/diapers/pants continues in 2019

The Dominican Republic’s birth rate continues to decline, but it is nevertheless still one of the highest in the region, and that continued to support steady consumer demand for nappies/diapers/pants in 2019. A significant number of mothers stayed and home and cared for their children, and modern, informed mothers increasingly understood the importance of regular nappy changes, and for the most part they can now afford to purchase nappies/diapers/pants more frequently and in greater quantity than in the past.

New product launches in 2019 set to revitalise the category

In 2019, players in nappies/diapers/pants continued efforts to boost sales and secure growth by introducing several new products and by enhancing features of established products. For example, with great fanfare, leading player Kimberly-Clark launched its new Huggies Active Sec disposable diapers, highlighting a new flexible system that adjusts to the child and allows for more movement and flexibility.

Huggies retains leadership in nappies/diapers/pants in 2019

With a slight boost in value share, the Huggies brand from international player Kimberly-Clark remained in its leadership position in 2019. Kimberly-Clark, a well-known and well-established player in the Dominican Republic, continued to benefit from its extensive MercaSID distribution network that efficiently supplied both modern and traditional retail outlets throughout the country.

2020 AND BEYOND

COVID-19 impact

Sales of nappies/diapers/pants are now expected to grow by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is comparable to the 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within nappies/diapers/pants

The COVID-19 pandemic will ultimately have little impact on nappies/diapers/pants. Growth rates across product areas will continue to be influenced primarily by traditional market factors, particularly the search by price-conscious parents for products with affordable prices combined with effectiveness.

Recovery and opportunities

While declining, the country’s relatively high birth rate should nevertheless support steady retail volume and value sales growth of nappies/diapers/pants over the forecast period. Greater product availability in line with the expansion of modern retail will also drive stable growth.

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