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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Japan

14 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation remains key to mitigating the volume decline

The number of babies in Japan is set to continue declining over the forecast period. The declining birth rate is not a recent occurrence in Japan and manufacturers have been focusing on improving their products and incorporating new features to be able to maintain or raise their unit prices to make up for the shortfall in volume sales.

The increasing number of premature babies presents a new area for growth

Despite the overall decline in new born babies, there has been a rise in the number of premature babies in Japan. There are believed to be several factors for this, with one of them being the older age at which women are choosing to have children.

Internet retailing a key distribution channel for nappies in Japan

Historically, supermarkets, health and beauty specialist retailers, and other HTH non-grocery retailers were the main distribution channels for nappies/diapers/pants in Japan. However, internet retailing saw rapid growth in Japan over the review period to become one of the main distribution channels for these products, with it set to further increase its share over the forecast period.

COMPETITIVE LANDSCAPE

Competition intensifies as the market declines

Unicharm, Kao Corp and Procter & Gamble Japan KK dominate nappies/diapers/pants in the country. Each of these manufacturers offers unique strategies and product offerings to differentiate themselves from the others.

Manufacturers launch premium offerings

Faced with the prospect of declining volume sales, Unicharm launched Natural Moony at the end of 2016 and the product enjoyed favourable sales throughout 2017. The per unit price of the Natural Moony range is 15% higher than the standard Moony range, which is already more expensive than the other Unicharm brand, Mamy Poko.

Private label struggles in Japan with consumers focusing on quality

Private label is not successful in Japan like it is in other countries, with the unit price of each brand in Japan being generally already low. For example, Pampers from Procter & Gamble is cheaper in Japan than in the UK or the US.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Japan?
What are the major brands in Japan?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Japan - Category analysis

HEADLINES

PROSPECTS

Premiumisation remains key to mitigating the volume decline

The increasing number of premature babies presents a new area for growth

Internet retailing a key distribution channel for nappies in Japan

COMPETITIVE LANDSCAPE

Competition intensifies as the market declines

Manufacturers launch premium offerings

Private label struggles in Japan with consumers focusing on quality

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Japan - Industry Overview

EXECUTIVE SUMMARY

Declining demand from China impacts growth

Demographic shift impacts the industry

Unicharm extends lead while Daio Paper benefits from launch of new brand

Internet retailing benefits from demand for convenience and discretion

Growth in adult incontinence and retail tissue projected

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation remains key to mitigating the volume decline

The increasing number of premature babies presents a new area for growth

Internet retailing a key distribution channel for nappies in Japan

COMPETITIVE LANDSCAPE

Competition intensifies as the market declines

Manufacturers launch premium offerings

Private label struggles in Japan with consumers focusing on quality

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Japan - Category analysis

HEADLINES

PROSPECTS

Premiumisation remains key to mitigating the volume decline

The increasing number of premature babies presents a new area for growth

Internet retailing a key distribution channel for nappies in Japan

COMPETITIVE LANDSCAPE

Competition intensifies as the market declines

Manufacturers launch premium offerings

Private label struggles in Japan with consumers focusing on quality

CATEGORY DATA

Tissue and Hygiene in Japan - Industry Overview

EXECUTIVE SUMMARY

Declining demand from China impacts growth

Demographic shift impacts the industry

Unicharm extends lead while Daio Paper benefits from launch of new brand

Internet retailing benefits from demand for convenience and discretion

Growth in adult incontinence and retail tissue projected

MARKET INDICATORS

MARKET DATA

SOURCES

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