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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Japan

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Loss of Chinese tourists puts a dent in sales

Japanese nappies/diapers/pants products are popular amongst Chinese consumers, amongst whom they have a reputation for high quality. Chinese tourists often purchase nappies/diapers/pants whilst visiting Japan, with some so-called “social buyers” purchasing products in bulk and selling them in China through social networking sites like WeChat.

Declining birth rate continues to hinder the development of nappies/diapers/pants

While COVID-19 has influenced sales of nappies/diapers/pants in Japan, the major factor influencing the category is the country’s declining birth rate, with the consumer base for these products shrinking fast. Over the review period the population aged 0-3-years shrunk significantly, with many consumers choosing to focus on their careers and having children later in life or not at all.

Players look to add value in response to shrinking consumer base

Despite the added pressure of COVID-19, manufacturers continued to respond to falling volume sales by working to generate value through premiumisation. The potential for upmarket development has been enhanced by the increased purchasing power of families due to rising female participation in paid employment and the fact that fewer babies per family means more money available per child.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Japan?
What are the major brands in Japan?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Loss of Chinese tourists puts a dent in sales

Declining birth rate continues to hinder the development of nappies/diapers/pants

Players look to add value in response to shrinking consumer base

RECOVERY AND OPPORTUNITIES

Japan looks to address falling birth rate with new proposals and investments

Recovery of sales to Chinese visitors seems unlikely

Premiumisation and disposable pants the two areas to watch heading into the forecast period

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Loss of Chinese tourists puts a dent in sales

Declining birth rate continues to hinder the development of nappies/diapers/pants

Players look to add value in response to shrinking consumer base

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Loss of Chinese tourists puts a dent in sales

Declining birth rate continues to hinder the development of nappies/diapers/pants

Players look to add value in response to shrinking consumer base

RECOVERY AND OPPORTUNITIES

Japan looks to address falling birth rate with new proposals and investments

Recovery of sales to Chinese visitors seems unlikely

Premiumisation and disposable pants the two areas to watch heading into the forecast period

CATEGORY DATA

Tissue and Hygiene in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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