Executive Summary

Mar 2019
PROSPECTS
Demographic and economic factors boost sales in 2018

Nappies/diapers/pants saw solid growth in both volume and current value terms in 2018, driven by factors such as the positive birth rate and the rising education of mothers about the use of hygienic nappies/diapers, as well as the improved economic situation in the country and higher disposable incomes of local consumers. Parents’ busier lifestyles (in particular women, who take the majority of baby care on their shoulders) led to later potty training of children, supporting sales of nappies/diapers/pants in Azerbaijan.

Sales of packaged products increase strongly

In 2018, nappies/diapers/pants were still available by the unit in health and beauty specialist retailers. However, the rapid development of modern retailing in Azerbaijan, including supermarkets, hypermarkets and convenience stores, which do not offer unit sales of nappies/diapers, supported sales of these products in packages over the review period.

Development of the retail landscape supports sales of nappies/diapers/pants

Over the review period, the rapid increase of modern grocery retailers significantly modified the retail landscape, resulting in higher sales of nappies/diapers/pants through these channels. Local consumers preferred buying nappies/diapers/pants for their children in these modern retailers, along with other products from their weekly shopping list, in order to save valuable time due to busier lifestyles.

COMPETITIVE LANDSCAPE
Procter & Gamble Azerbaijan leads nappies/diapers/pants in Azerbaijan

In 2018, Procter & Gamble Azerbaijan continued to lead nappies/diapers/pants in value terms, owing to its global brand recognition and the consumer loyalty gained through its long-standing history in the country. Even though the company has a standard and premium price positioning, consumers still prefer Pampers and Prima rather than the economy products available in the market, thanks to their value-added benefits and the high requirements parents have for products for their children.

Conscious consumers prefer international brands for their children

International brands continued to lead nappies/diapers/pants in 2018. Local consumers demonstrated high consciousness about the quality of the products they use for babies.

The growth of modern retailing supports larger pack sizes

During 2018, the rapid development of the retail landscape and the higher number of modern grocery retailers, such as supermarkets, hypermarkets and convenience stores, led to the strong growth of packaged nappies/diapers/pants. New products were characterised by benefits such as convenience of wear, lack of odour and dryness.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Demographic and economic factors boost sales in 2018
Sales of packaged products increase strongly
Development of the retail landscape supports sales of nappies/diapers/pants

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads nappies/diapers/pants in Azerbaijan
Conscious consumers prefer international brands for their children
The growth of modern retailing supports larger pack sizes

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene emerges more strongly in Azerbaijan
Macroeconomic revival supports growth in tissue and hygiene in 2018
Local players lead tissue and hygiene due to their competitive prices
Modern grocery retailers takes share from traditional grocery retailers
The market will benefit from rising hygiene awareness and economic improvements

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources