The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
According to Euromonitor International data, the number of children aged up to three years remained relatively stable in 2019, with the birth rate in slight decline. This factor has curtailed growth across nappies/diapers/pants in Estonia as volume has declined, and current value sales only increased thanks to a growing number of consumers focusing on value-added, higher-margin alternatives.
Overall sales are constrained due to the declining birth rate. However, disposable pants showed a dynamic performance in 2019, increasingly seen as both modern and convenient – and even more attractive than conventional nappies/diapers.
In 2019 Pampers remained the leading brand in nappies/diapers/pants. However, it lost significant market share.
Sales of nappies/diapers/pants is expected to see a 2% increase in 2020 in constant 2019 value terms in light of the impact of COVID-19. This forecast in line with the same growth rate predicted in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
With COVID-19 having little impact on nappies/diapers/pants, other variables such as shrinking family size and declining birth rates are shaping growth rates across product categories. Disposable pants represents the most dynamic growth area in 2020, and is set to benefit further from its convenience and through frequent promotions by manufacturers in a bid to increase uptake.
Nappies/diapers/pants is mostly saturated, with retail volume sales set to stagnate in the forecast period. Demographics underpin this sluggish performance, with limited prospects for increased usage given expected birth rates and an ageing population.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Estonia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.