Overall, nappies/diapers/pants will register minimal volume growth over the forecast period. A declining birth rate will dampen volume sales.
Consumers will increasingly demand more sustainable options such as cloth nappies over the forecast period. Cloth nappies are also seen as kinder to skin and this will be another added push factor for cloth nappies.
If inflation continues to be high over the forecast period, there is scope for private label ranges to gain sales share over the coming years. Such ranges are increasing their emphasis on quality and consequently moving up to the mid-price segment.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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