The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Nappies/diapers/pants continued to see retail current value growth in Canada in 2019, although this was slower than seen for several years, along with slightly slower volume growth, indicating price rises. The fertility rate in Canada has been falling for several years, declining from 1.
Although the eco-friendly trend has led to the rising use of cloth nappies/diapers, it has also led to the emergence of more natural disposable nappies/diapers in the market. Apart from absorption, no leakage and proper fit, consumers are now also concerned about their babies’ skin health and biodegradability.
Kimberly-Clark continued to lead nappies/diapers/pants in value terms in 2019, and also saw an increase in its value sales and share. The company’s heavy promotions, presence at Costco and competitive pricing make its Huggies brand a value product without compromising on quality.
Nappies/diapers/pants is expected to grow by 2% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. In fact, this is the same as the 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
All categories within nappies/diapers/pants are expected to see current value growth both in 2020 and throughout the forecast period, seeing little impact from the pandemic. Category performances can therefore be attributed to other factors.
COVID-19 is unlikely to have a strong impact on the performance of nappies/diapers/pants over the forecast period as a whole, as babies tend to use a similar number of products daily, with overall consumption therefore not expected to see any major movements. Despite the threat from reusable nappies/diapers/pants, this is not expected to have a major impact on sales of disposable products moving forward, as parents value the convenience of such products.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Canada market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.