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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Canada

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Lower fertility rate affects the growth of nappies/diapers/pants

Nappies/diapers/pants in Canada is relatively mature with limited growth potential, not least because of the low fertility rate in the country. According to the 2016 census figures released by the government, the country’s average fertility rate pegged at 1.

New product launches to drive sales

With birth rates expected to decline further in the forecast period, nappies/diapers/pants players are expected to register profits by launching new products and investing in promotions on training pants for children. Apart from introducing nappies for premature babies, Procter & Gamble has introduced Swaddlers Overnights with extra leak protection and dryness for up to 12hrs.

Strong price competition to result in negative unit price growth

Canadian consumers’ strong affinity with price promotions is expected to result in declining unit price growth in nappies/diapers/pants. Bulk offers with heavy price discounts on nappies/diapers/pants by major retailers, and club-size offers, usually promoted by Costco, result in consumers stocking up on products and will impact the unit price of products in the forecast period.

COMPETITIVE LANDSCAPE

Kimberly-Clark leads nappies/diapers/pants

Texas-based Kimberly-Clark Canada Inc leads nappies/diapers/pants due to its strong brand, Huggies, which holds second place and constitutes most of Kimberly-Clark’s volume sales in the country. The brand’s sales have been weakening as customer preferences keep changing.

Pampers revamps nappies/diapers/pants with good old loyalty programmes

Pampers is neck and neck with Huggies in the competition in nappies/diapers/pants. Both brands account for nearly all the promotional investment in Canadian nappies/diapers/pants.

Private label: A strong contender for established players

Private label provides tough competition for leading players like Procter & Gamble and Kimberly-Clark. Private label players such as Irving, Walmart, Loblaw’s and Costco offer nappies/diapers and disposable pants with quality equivalent to the leading brands.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Canada?
What are the major brands in Canada?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Canada - Category analysis

HEADLINES

PROSPECTS

Lower fertility rate affects the growth of nappies/diapers/pants

New product launches to drive sales

Strong price competition to result in negative unit price growth

COMPETITIVE LANDSCAPE

Kimberly-Clark leads nappies/diapers/pants

Pampers revamps nappies/diapers/pants with good old loyalty programmes

Private label: A strong contender for established players

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Canada

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Executive Summary

New Report Guarantee

PROSPECTS

Lower fertility rate affects the growth of nappies/diapers/pants

New product launches to drive sales

Strong price competition to result in negative unit price growth

COMPETITIVE LANDSCAPE

Kimberly-Clark leads nappies/diapers/pants

Pampers revamps nappies/diapers/pants with good old loyalty programmes

Private label: A strong contender for established players

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Canada - Category analysis

HEADLINES

PROSPECTS

Lower fertility rate affects the growth of nappies/diapers/pants

New product launches to drive sales

Strong price competition to result in negative unit price growth

COMPETITIVE LANDSCAPE

Kimberly-Clark leads nappies/diapers/pants

Pampers revamps nappies/diapers/pants with good old loyalty programmes

Private label: A strong contender for established players

CATEGORY DATA

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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