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Increasing volume demand in 2019 was fuelled by the rising population. With the population segment aged less than 10 years amounting to over 20% of the overall population, according to CAPMAS (Central Agency for Public Mobilisation and Statistics), this drove growth in nappies/diapers/pants.
The category that saw the highest growth rates in both current value and volume terms in nappies/diapers/pants in 2019 was disposable pants. This was due to both higher price rises and strong volume growth.
Procter & Gamble Egypt maintained its dominance in nappies/diapers/pants in value terms in 2019, due to the strength of its Pampers brand across all categories. Pampers is a household name for families with babies, and the brand is synonymous with nappies/diapers in many homes.
Nappies/diapers/pants is expected to grow by 7% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is slightly higher than the 6% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Although COVID-19 is expected to boost the growth rate of nappies/diapers/pants to some extent, it is not expected to lead to a significant change in the category splits, with trends continuing from 2019. For instance, disposable pants is expected to continue to see the best performance, although from a low base, which will hamper growth in the largest category, junior nappies/diapers.
COVID-19 is not expected to have an impact on sales of nappies/diapers/pants beyond 2020. As the lockdown is eased, consumers are expected to return to their normal purchasing patterns.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Egypt market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.