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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Egypt

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

All categories perform well in 2017

In 2017, nappies/diapers/pants as a whole recorded strong current value growth, while volume growth remained modest. This situation can be attributed to a sharp rise in prices following devaluation of the local currency in November 2016 and consumers subsequently reducing their purchases.

Product penetration remains low

Some Egyptians, especially in rural areas, continue to use cloth diapers. The low penetration of disposable nappies/diapers/pants can be mainly attributed to two factors.

Counterfeit products pose a major threat to brand manufacturers

One major issue for manufacturers in Egypt is the small-scale production of nappies/diapers in homes or workshops in building basements which are then sold under the names of reputable brands. Such products are often able to deceive retailers in rural areas, which then sell these counterfeit products on to customers at normal prices.

COMPETITIVE LANDSCAPE

Procter & Gamble losing share to Hayat Kimya

Proctor & Gamble Egypt remained the clear leader in nappies/diapers/pants in 2017 thanks to its Pampers brand, which commands strong consumer loyalty as a result of its longstanding presence in the Egyptian market and good reputation for quality. However, Procter & Gamble continued to lose share to Hayat Kimya and its Molfix brand, which offers reasonable quality but at a cheaper price.

Huggies brand holds only a minor share

Kimberly-Clark’s Huggies brand used to have a stronger presence in the Egyptian market, being available in hypermarkets and supermarkets which sell imported products. However, it never held a notable share of sales.

Other companies also have a role to play in the local market

Arab International Industrial Development Co’s Baby Joy is the best-known local brand in the category, followed by others such as Fine Baby and Bebem. Bebem is a Turkish brand from Hayat Kimya, which is growing rapidly thanks to its affordable prices, good quality and a range of sizes not offered by other brands.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Egypt?
What are the major brands in Egypt?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Egypt - Category analysis

HEADLINES

PROSPECTS

All categories perform well in 2017

Product penetration remains low

Counterfeit products pose a major threat to brand manufacturers

COMPETITIVE LANDSCAPE

Procter & Gamble losing share to Hayat Kimya

Huggies brand holds only a minor share

Other companies also have a role to play in the local market

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

All categories perform well in 2017

Product penetration remains low

Counterfeit products pose a major threat to brand manufacturers

COMPETITIVE LANDSCAPE

Procter & Gamble losing share to Hayat Kimya

Huggies brand holds only a minor share

Other companies also have a role to play in the local market

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Egypt - Category analysis

HEADLINES

PROSPECTS

All categories perform well in 2017

Product penetration remains low

Counterfeit products pose a major threat to brand manufacturers

COMPETITIVE LANDSCAPE

Procter & Gamble losing share to Hayat Kimya

Huggies brand holds only a minor share

Other companies also have a role to play in the local market

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

MARKET INDICATORS

MARKET DATA

SOURCES

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