Executive Summary

Mar 2019
PROSPECTS
Disposable pants registers the strongest value growth in 2018

The category that saw the highest growth rates in both value and volume terms in nappies/diapers/pants in 2018 was disposable pants. This was due to both higher prices in 2018 as well as strong volume growth.

Junior nappies/diapers shrinks in value terms in 2018

Junior nappies/diapers declined in value terms in 2018 due to lower unit prices and stagnation in volume growth. This is expected to be reversed in the coming years and throughout the forecast period due to a number of factors.

Hypermarkets and supermarkets are expected to continue leading distribution

Modern retail channels such as hypermarkets and supermarkets are the leading distribution channels for nappies/diapers/pants in Egypt. This is expected to continue in the forecast period.

COMPETITIVE LANDSCAPE
Procter & Gamble Egypt SAE continues to dominate nappies/diapers/pants in 2018

Procter & Gamble Egypt SAE maintained its leading position in nappies/diapers/pants due to the dominance of its Pampers brand across all categories. Pampers is a household name for families with babies and the brand is often synonymous in many homes with “diapers”.

Hayat Kimya is gaining ground as a significant competitor

Hayat Kimya cemented its second place ranking in nappies/diapers/pants in 2018 and even increased its value share over the previous year. The company’s leading brand, Molfix, has gained popularity among Egyptian consumers owing to its perceived value for money, as it is more affordable than other leading brands.

Al Bardi Paper Mill Co SAE (Fine) Egypt is slowly regaining brand share

After suffering a significant blow to brand share in 2017 due to fierce competition from Procter & Gamble Egypt SAE and Hayat Kimya, Al Bardi Paper Mill Co SAE (Fine) Egypt increased its value share in 2018. Its brand, Fine Baby, is now more widely available across more modern distribution channels and pharmacies, and the company also intensified its promotional marketing activities to reach a wider customer base.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Egypt?
  • What are the major brands in Egypt?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Egypt - Category analysis

HEADLINES

PROSPECTS

Disposable pants registers the strongest value growth in 2018
Junior nappies/diapers shrinks in value terms in 2018
Hypermarkets and supermarkets are expected to continue leading distribution

COMPETITIVE LANDSCAPE

Procter & Gamble Egypt SAE continues to dominate nappies/diapers/pants in 2018
Hayat Kimya is gaining ground as a significant competitor
Al Bardi Paper Mill Co SAE (Fine) Egypt is slowly regaining brand share

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records weak value growth in 2018
Decreasing unit prices contribute to slowdown in tissue and hygiene value growth
Procter & Gamble Egypt SAE continues to lead tissue and hygiene but Hayat Kimya is gaining ground
Modern retail channels continue to dominate retail tissue and hygiene
Performance of tissue and hygiene is expected to be strong in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources